When you need to make a big impression on your customers, color business cards are the way to go. Do not underestimate the power of business card printing: these can be a marketing monster for your company. Customers have your contact information and are exposed to your brand every time they see your card.
When you're designing your color business cards, keep these important parts of the card in mind:
1. Color choices ? because color business cards have become so economical, many businesses go overboard with color. Depending on what type of company you are, choose the amount of color appropriately. You can do a full color background of a picturesque scene or just include color in your logo.
2. Quality paper ? since you will be printing color, you need to print on paper that can handle color. Glossy card stock typically provides the ideal paper type, but do not hesitate to consult with your printing company on this issue.
3. Your information ? get your name, title, phone numbers, e-mail address, web address, and even your mailing address on the card. Give your customers every tool they need to get in touch with you when they're ready.
4. Logo and branding ? make sure to include your logo on the card. If the only color you print is in your logo, it would be well used. If there's anything you want to stand off of the page, it would be your logo.
5. Use the back ? do not forget that you can include a great deal of content on the back of the card. The front of the card covers the basics, but on the back of the card you can include vision and mission statements, details about your customer service goals, or any other information you may want your customer to have.
6. Bring in the pros ? professional graphic designers can help you get the best color business cards for your dollar. In the least, design your card and run it by a professional. Their experience can save you a costly mistake or help you tweak your design.
Business cards are our first marketing tool that reaches a potential client. Because of this it is essential that we ensure that we are getting the best possible card possible so that we are represented in the best way possible. Color business cards are one of the least expensive and most effective marketing tools you can use to ensure that a prospect has your company or business name, address, e-mail, telephone and fax numbers, your name and anything else you think must be on it to make their selecting you an easy decision.
If you do not possess designing capabilities; hire a professional graphic design artist that does. Spending the extra money to have highly professional color business cards created is an investment that pays. It has been shown that people respond more favorably to things that are beautifully designed and that look nice. You want clients to see your business card as beautiful, professional and reassuring that you are the one who can help them with whatever they need. While paying more for nicer stationary may initially seem a waste, this investment of a few hundred dollars will more than pay for the added expense as potential customers perceive you having a high quality image because your business card is of premium quality.
Do not be discouraged if your start-up finances won’t provide you the option of investing several hundred dollars in designer business cards. Places like VistaPrint.com offer color business cards on heavy stock paper with a great selection of free graphics to choose from at no cost to you. In exchange, they print their logo and a short advertising sentence promoting their free business cards on the back of each business card. You only the minimal shipping expenses for your “free" business cards.
Business cards used to only be a calling card left behind for the purpose of keeping contact information available. With new design capabilities and four-color printing processes becoming more economical and affordable, business cards have now become as radiant and important to business as a high-end brochure.
To add color to your cards you can either have your card printed in colored ink or on colored paper. Ink options now allow a consumer to have metallic inks that shimmer and add flash to their business cards making them stand out from the rest. If you have a message worth saying, it is worth investing in color business cards to make certain that what you are saying about your business is heard.
Both Kaitlyn Miller & Charley Hwang are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
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