In the UK, the domestic cleaning market has grown substantially over the last few years, and is thought to be worth around £2bn. Although it is hard to pinpoint the exact number of people of working within the industry, the industry itself is vibrant and is always looking for new cleaners. As a society, we are more house proud than ever. Increasingly, we spend a higher proportion of our household income on domestic services and the cleaning products market alone is worth over £500m.

Finding a cleaner is one of the major issues affecting the domestic cleaning industry. In the old days, a local cleaner may have serviced a number of houses on a 'cash in hand' basis. Increasingly this is not the case and many households also want a service that is professional and cost effective. Being cash rich and time poor has resulted in an increase in demand, but also an increase in the standards of service demanded.

Every household has their own individual requirements, but recruiting someone who can fit around those requirements is very hard. This is one of the reasons behind the growth of domestic cleaning companies. Such companies offer clients the piece of mind that they need, by pre checking cleaners to ensure that they are suitable and trustworthy.

The Dolly Char cleaning franchise was launched in 2005 to service the growing demand for domestic services in the UK. Dolly Char offers its clients a very professional regular domestic cleaning and ironing service.

Dolly Char (UK) Ltd is owned and run by a husband and wife team Robin and Carol Harrison. According to Robin, the business offers a great service to many people who don't have the time or the inclination to clean their own homes. ‘Many people now have lifestyles that are becoming increasingly cash rich but time poor. In addition, more people are making the positive decision that they don't wish to spend their precious weekend and evening leisure time carrying out basic domestic chores – they want to employ someone else to do that. The Dolly Char service provides cleaners on an agency basis which means that we help our clients recruit a suitable individual in line with their specific needs. If at some point in the future their domestic help leaves or the client is unhappy with any aspect of the work then we help to find a replacement. This takes away many of the problems associated with employing people' says Robin.

With an increasing number of households looking for domestic services, the industry is growing at a rapid rate. The key issues for many people are quality, reliability and cost. Dolly Char offers a competitive pricing strategy that means their services are affordable by a wider range of people than many other professional cleaning services. Dolly Char is looking for people who can manage a domestic cleaning business that is friendly, local and dedicated to high standards of service.

Dolly Char have employed the services of Franchiseshop, to help them develop their franchise system further. ‘And this as certainly proven the