How are coaches able to charge more than other coaches for their coaching services and get?
The reason is rarely better coaching skills.
I recently interviewed Ed Zimbardi, a special guest at my Coaching Millions Club, where he revealed a strategy that some may find controversial or even manipulative.
One of the most powerful ways to enroll clients is to get emotionally involved with your prospect's problem and becoming passionate about their success.
You can not only get a high-paying client but also a highly committed client who's much more likely to succeed if done right, and in the best interest of the client.
An excerpt from my interview with Ed is below.
"Attracting Clients Into High-End Coaching Programs"
My audio interview (excerpt) with Ed Zimbardi on selling High End Coaching Programs is below. This comes to every new member of the Coaching Millions Club in a special "welcome" package:
"I look at 3 different areas in people's lives in order to get them engaged to the emotional level where they would invest just about anything, and I mean six figures or more.
The way my method works is that I get people to think about where they are at now and how long they've been in that process to get to where they are at now. I then focus on where it is they ultimately want to go. In other words "finding the why" and tying it to something physical, emotional. I then analyze what their plan is to get them there.
If someone has been in a process of 3 years, or 5 years and they are not making very much progress, ultimately if they continue another 3 to 5 years they are going to get the same results. Not very much progress. I get them engaged emotionally to understand that without new decisions, they are not going to get new results.
Getting people emotionally engaged to a level of what they want to do with their lives and that they are really mistaken, that they are lying to people, they are stealing from family, from their kids because they are not willing to do what it takes. They are not willing to take action.
The money comes - bigger than you ever dreamed possible when you really believe that what you have can impact people's lives.
When you get emotional about somebody else's future, they will end up believing in you, they will end up using your beliefs, they lean on your beliefs when you are presenting your information to them that when they can actually do it because you believe in them.
Isn't that the case with your kids when they are growing up? You have to tell them you believe in them, right? And they end up believing it because they are leaning on your belief, they may not believe it in themselves yet, but they are believing that you believe in them and that's where this principle really comes from.
You ultimately can get people to make decisions that they never made before because they feel like they are losing if they walk out that door or get off that telephone call and didn't take action. A lot of stuff I do and teach comes from the basics of life. It's very powerful when you are in a room and you get the emotions going, how people can make a decision to change their life in ways that you never believed possible prior to listening to this particular message of Milana and I."
This is a fraction of the content you get each month from The Coaching Millions Club. Please visit and join us today at http://www.coachingmillionsclub.com. A single idea you might take away could potentially turn into a new revenue stream in your business.