Everyone was bidding on what china was going to do in that Olympic Games and to tell you the truth china had benefit from the Olympic games as no one other did. They managed to benefit from every item in the Olympic especially the complementary ones and because of that attitude they gained a lot from the Olympics.
One of the venues that they did a lot of profit in is the sportswear wholesale trade. Even before the Olympics, china was manufacturing and producing sportsware with brand names on it but during the Olympics the situation was different. There were people from everywhere around the globe. Chaina dealt with these people as they are ambassadors for their countries and they had prepared all types and kinds and models of sportswear made of the highest quality material and still with very good prices.
At that point the people was amazed and started to buy and flock in every market in china. During the Olympics china was like one big market with some stadiums in between. And for that particular reason most of the people who attended the Olympics had placed their orders for bulk lots from these sportswear items.
The original sportswear companies allowed china to produce these brand names just to have free advertisement session without paying a dime but china was planning and operating in silence.
As a result for this situation most of the sports teams are now getting their sportswear from china and in bulk as they found that this is the best way to cut the costs. The Chinese factories are always producing and selling sportswear but the best thing is that they produce all types and grades of the item so you can get a t-shirt with 5 $ and the same t-shirt with 20$.