Where did the myth come from? I was coaching a prominent affiliate in 2007 and mentioned personal branding and video as the top ways to market and he took it to extreme. He wanted to know how I'd been winning awards and being on the top seller list. I didn't have time to explain it all, but what I gave him was enough for him to "think" he knows what personal branding is all about.

Top personal brands are everywhere. Real Estate, TV, Basketball, and even communications. Who instantly comes to mind when you think of these subjects? Trump, Oprah, Jordan, and Regan, right? How does it happen? Years of personal branding building.

Let's pick on my personal favorite Donald Trump. He didn't become "The Trumpster"...and you couldn't "Trump" the competition until there were years of building a reputation. Donald Trump started building his brand when he was a child. He'd follow his father Fred to work, yes real estate. Building with toy blocks in the corner of his Dad's office

Donald Trump was not the billionaire first, he started out looking to move into Manhattan. He did it slow, but he had big goals. His first project in Manhattan allowed him to turn a burned out hotel into a shiny new gem. Ahh...the reputation that allowed him to goto his next project.

Personal branding is about developing a reputation. It's about building a track record. It's about being the first name that comes to mind when thinking about a topic. I've been doing personal branding since 2002. People often tell me "Your Everywhere!" This has become a part of my personal brand.

The more you learn about personal branding, the more you'll see how affiliates are confused about personal branding. You've GOT to be Unique. Yet, each website and message for is basically the same.

I do marketing coaching, that's part of my brand. So, I spend 80% of my coaching time teaching my team members to market their global resorts business. Building a personal brand requires consistency, uniqueness, understandability, must be focused and must fill a need the market has.

Before falling for the Personal Branding, YouTube, and Google Adwords marketing plan, do your research to find a marketing plan that will allow you be successful. You don't want be just another personal selling Memberships.