With the markets changing at such a fast pace and new companies mushrooming with more options almost everyday, the variety and choices available for each product are simply unbelievable. Especially in technology there are a whole lot of choices available, there's something for everyone. Take mobile telephony for example, a simple technology that would allow communication on the go has now become so advanced that mobile phones do everything from photography to messaging to playing songs, everything. Initially started as a luxury, mobile phones have now become a commodity of basic need. Like with other commodities of basic need, say clothes go beyond the basic purpose of protecting the body ? clothes enhance appearance, homes are more than just for shelter ? homes are a social status and food serves the taste buds than just filling up the stomach, mobile phones are a reflection of ones social and professional personality.

Micromax is India's ingenious mobile phone manufactured by a Gurgaon based company. Why is Micromax special? The phone has an impressive stand-by time of 30 days or an astounding 17 hours of talk time! This beats LG's KP199 ?Dynamite? mobile phone that boosted of a 10 hours talk time which essentially means that the Micromax mobile needs to be charged once a month. Also contributing to the mobile phone's popularity is the cost. Micromax is extremely affordable, starting at just INR 1,999. The phone from Micromax has all essential features of a multipurpose mobile phone ? voice recording facility, conference call facility, hands free speaker facility, dust free keypad, theft track system with remote access and a memory good to store 100 messages and 100 contacts in the phone book. Now that's called a package.

With India being a very price sensitive market, a deal like this sounds great. Moreover the Micromax helps in conserving energy, which is making it even popular. There are other mobile phone brands like Haier, Rage etc. and companies from countries like China, that are eyeing the Indian mobile market. Any company that brings in a reliable product with a fair deal is sure here to stay. And for mobile users who are looking for something different, there always will be right product in the market, thanks to the era of technological innovation. You just need to have an eye for the right product.