Web design is not just about creating something pretty. There requirements to display substance behind every design related decision and one very important decision is what colour your site should be. Choice of colours may be the difference between the success and failure of a site.Being aware that some colours may lead to emotional reactions is the pivotal to choosing the right colours for a site. Knowing which colours demonstrate a calming effect and which provoke excitement can make choosing a colour scheme very easy.Colours may also be used to create contrast and emphasis to a design. This may be used to information users to desired parts of a page.Below is a brief handbook to how some colours affect human emotions and perceptions.
Yellow can be associated with hazard, hope, friendship and wealth. Used in moderation, it may be utilised to highlight sections on a webpage.Green is a illustrious colour to use to create a calm and relaxed web site, it is linked to mother earth, envy, money and the organic.Blue is associated with corporate, strength, water and harmony and the lighter end of the blue spectrum may be used in website design to create a cool feel.
Green is linked to trees, money and envy. The greater calming colour in the spectrum, its very well-known with web-sites that are associated with nature.White is linked with simple and clean designs, so it is favoured by numerous design companies. It conjures up instincts of cleanliness, simplicity, honesty and innocence.Evoking senses of passion, sex, fire and aggression, red can be a highly charged colour. The brighter side of red is bold, so it can be utilised to create awareness.
Purple has connotations of royalty, indulgence and luxury. It is not a widely used colour in website design, no doubt because it is known as a feminine colour.Creating a feeling of earthiness, nature and poverty, brown is very similar to green in that it can be used to give a relaxed feeling to a site.
Orange is associated with fire, enthusiasm, heat and danger. But it is also a very friendly and youthful colour that is used frequently in websites aimed at youth ethnology.Tradition, stability, depth and nature are every one of associated with the colour brown. But it is very similar to green in the fact that it is also related to trees, mother earth and calm.
The psychology of colour could play a massive role in creating a successful web site. To subliminally create an expectation amongst the end user can be a powerful sales tool. Choosing colours without thought can inadvertently put users off the site. Creating colour combinations that guide users to an end goal can generate more sales and make the whole user experience stress free.