Vehicle wrapping is the marketing practice of covering all or a part of the vehicle in an advertisement. It transforms your fleet or vehicle into a rolling billboard for your business. The design is printed on special vinyl adhesive and the wrap is applied to the car or truck, transforming the look of your vehicle into a head turning piece of art. Its growing popularity is due to its ability to get noticed, draw attention to your business and that tit costs much less than traditional advertising mediums. Companies like B2B Media, Inc. create high quality, high resolution car, truck and wraps; and turn your vehicles into eye-catching advertising machines.

Types of Auto Wraps

Depending on how much of your vehicle you want to wrap, there are few different options:

• Full Wrap ? Which covers the entire surface of the vehicle


• ? Wrap ? Which covers the ? surface of the vehicle


• M = Partial Wrap ? Which covers the partial surface of the vehicle

Why Vehicle Advertising?

have become red hot for business promotion, and the chief reasons according to industry experts are affordability and effectiveness. Companies like B2B Media, Inc., which have years of experience and specialize in Vehicle Graphics can do wonders for building your brand for your business. With various companies offering vehicle wrapping and branding services, it becomes important that you pick the right company to look after your vehicles, as they will be working to build your brand and promote your business.

Benefits of Vehicle Graphics

• Cost-Effectiveness & Better Shelf - Life - Newspaper / Radio advertisements are expensive and have a very limited shelf-life compared to Vehicle Advertisements, which can last for a much longer time.



• Brand Awareness ? They raises the brand awareness of your company, product and services.



• Innovative Approach ? Wraps are an innovative approach to advertising. They work 24-hours a day to create awareness for your company, and are constantly reaching new and potential customers.



• Reach Potential Customers - You can also reach potential customers that may not see ads in newspapers, on radio or TV, or through the Internet. While they can turn away those mediums, it's more difficult to ignore ads placed directly in front of them during their daily commute.



• Protect Vehicle ? actually protect existing paint jobs and can be easily removed anytime.

Effectiveness of Commercial Vehicle Graphics

• According to one study, Outdoor media reaches the entire socioeconomic spectrum of Americans. People with heavy vehicle mileage and long commutes are more difficult to reach with both the newspaper ? as almost one out of three Americans do not read a daily newspaper anyway - and local TV news broadcasts. On the contrary, the study showed that virtually every American (96 percent) travels in a vehicle each week as either a driver or a passenger.



• Industry analysts, researchers and trade representatives have researched the effectiveness of mobile billboards. Outdoor Advertising Magazine said that outdoor mobile media billboards have a 97% recall rate, and 96% of survey respondents thought mobile advertising is more effective than traditional outdoor advertising.





• According to the Cox Communications/Eagle Research:


• 48% of those polled viewed as the most unique advertising medium available


• Car wraps and television ads were viewed as the two most memorable mediums


• 47% of 18-34 year olds surveyed found car wraps especially memorable


• Car wraps rank highly among advertising media for positive associations


• Of the target population, 61% spend over 1 hour per day on the road and 33% spend over 2 hours.