You have just established your self as someone of interest, who is worth listening to. The person coming to you this way is far more valuable than someone who comes to you through a Pay Per Click advert.

So how do you make the most of these potential prospects coming to you through article writing, that becomes a source of online income?

Before we answer that question let's see how marketing is done in a brick and mortar business. If no one knows about your shop and what you offer, you will suffer due to the lack of sales or business.

To become known and expose your offer, you advertise, put out fliers, banners, anything to become noticed. When someone comes through your doors, in most cases they are already interested in what that offer is. To induces further business and be ultra successful you should be collecting all these peoples contact details for further follow up.

One way this can be done is by offering a raffle ticket in exchange for these details. You now have the ability to remind them what you offer, for example, new lines of stock, services, sales, special offers and so on. The key point here is to make your presence known in the way of a reminder.

So back to marketing on line. You must have a way of getting the details of all people coming to you from your articles, so further contact can become possible.

This information is normally their name, email address, phone number or address, to be obtained in a voluntary manner (your visitor must voluntary give you this information). This is obtained in a similar way to the above example, some freebie that you know would be valuable or interesting to them.

Establishing communication with your potential customer is "Key" to your online success. THE DIFFERENCE HERE IS.... 1. Online it is far more important to do this and 2. It is far easier to implement.

1. More important due to the fact your website is not some physical structure in your neighbourhood that can be seen and remembered but some cyberspace creation on a global platform that is quickly lost to memory.

2. Easier to implement due to the services and software available online to help you do this automatically. This is sometimes called Email Marketing.

So article writing is a very effective way of bringing targeted prospects to your website that have already got to know you. This the first leg of a tripod on which your business should stand to make that online income.