Nowadays link popularity is gaining importance in the competitive internet market. Link popularity helps website owners to get their site noticed in major search engines. Importantly, with a proper usage of this technique you can build long term, sustainable income and generate leads to your website. Before applying this technique, you need to understand how search engines measure and qualify links pointing to your website.

Broadly speaking, link popularity is a measurement of the total amount of links coming into your website. Nowadays search engines can easily determine the quality of links pointing to your website. The rankings of your website in major search engines is based on the number of inbound links pointing back to your site.

There are various methods to improve your link popularity. Among all, the oldest and still the most popular is trading links with other web masters. This method has been considered the best technique over time. Cautiously, if some site is shut down or removed from a search engine list then you are linking to a dead end. Therefore, it is advisable to check the links on your websites on a constant basis to ensure that they are backed with active links, especially form an user experience point of view

Another method of gaining a quick link popularity or one-way inbound link is by submitting your website to web directories. This method requires extensive investment of time and energy. Submission of website into web directories is an useful way of gaining inbound links. The only drawback of this method is that if you are submitting to free directories, you will need to wait for a long period of time for your links to be accepted and published.

Writing articles and submitting them in free article directories is another best method for gaining link popularity. The articles, once accepted by such sites, will help you increase your website popularity.

You need to be careful if you intend to increase your popularity ratings of you website by paying websites to post links on their pages. This is highly undaviceable, as Google can put your website (and the link seller) into their blacklist. You don't want that to happen.

These are some of the best methods that work really well in link popularity.