There is no doubt, right or wrong, that most Internet marketers, or people looking to make a living online, want things to be as easy as possible. Guess you really can't blame them. Life is hard enough as it is. The problem that we as marketers face is finding that easy way. Well, if you read a recent blog post made by the one and only Mike Filsaime, he talks about selling people the button. Before we can get into how to do this, we need to first establish just what the button is. www.perpetual-traffic-generator.com This article is going to try to explain it in simple English and then suggest some ways on how to come up with that button.
Let's first try to define what the button is. The best way to describe it is with an example. Let's take people who are overweight and want to lose a few pounds. The hard way to do this would be to cut down on the amount of food that they eat and exercise regularly. For a lot of people, this is too much work. Thus, the button was created. What is that button? You guessed it, the diet pill. Just pop one a day and you lose the weight. The problem is, the diet pill isn't a miracle cure and in some cases doesn't produce the desired results. However, that is not the issue here. The issue is that people want a quick, easy, push button solution and the diet pill is it.
Simple...you create a button for whatever process it is that you're focusing on and make it available to the general public. A great example of the button for Internet marketers is the autoresponder. With an autoresponder, they don't have to email each person on their list individually or even by hand. They just load up the autoresponder with whatever messages they want to go out, set the time delay, and the message is sent. It's that simple. www.free-ad-system.com This is why companies like Aweber and GetResponse are so successful. They cater to that push button mentality.
If you're creating how to make money products, such as ebooks with instructions on how to earn an income online, while you can make a nice living doing this, you can do even better if you create buttons that actually automate the earning process. There are plenty of examples of these opportunities all over the Internet with call centers that will actually qualify a prospect for you so that you never have to even come in contact with them.
The marketers who are able to come up with and sell the button are going to be infinitely more successful than those who merely give their prospects information.
Make the button...sell the button.