Marketing is an continuing process of planning and executing of the marketing merge (Product, Price, Place, Promotion) of products, services or ideas to create swap between individuals and organizations.
Marketing tends to be seen as a creative industry, which includes advertising, distribution and selling and also concerned with anticipating the customers' prospect needs and wants, which are often discovered through market explore.

A market-focused, or customer-focused, union first determines what its possible customers craving, and then builds the product or service. Marketing theory and practice is justified in the conviction that customers use a product or service because they have a need, or because it provides a perceived benefit.

Two major factors of marketing are the enrollment of new customers (acquisition) and the retention and expansion of affairs with existing customers (base management). Once a marketer has converted the prospective buyer, base managing marketing takes over. The process for base management shifts the marketer to building a relationship, nurturing the links, enhancing the benefits that sold the buyer in the first place, and civilizing the product/service continuously to defend the business from competitive intrusion.

For a marketing diagram to be successful, the mix of the four "Ps" must reflect the wants and desires of the consumers or Shoppers in the target market. Trying to convince a market segment to buy something they don't want is extremely expensive and rarely successful. Marketers depend on insights from marketing research, both official and informal, to determine what consumers want and what they are eager to pay for. Marketers hope that this process will give them a nourish competitive advantage. Marketing management is the practical treatment of this process. The offer is also an important addition to the 4P's theory.