[C530]Cheapest Way To Build

Step 1: Commit to a step-by step value-building progress and cast off your old ideas about job searching. There will always be the temptation to blast out a bunch of resumes in hopes that they will pre-sell you. Many of us had previously used this method successfully, years ago, but the market has changed.

Take responsibility for doing this right. No one is going to "get" you a job. Develop and hold yourself accountable for a marketing plan, complete with objectives and timeframes.

Step 2: Identify what you enjoy doing and what marketable skills you bring to the table. Ask yourself, "If money was not an issue and I had no family responsibilities, what would I do?"

One of our senior executive clients responded to this question with, "I like wine." After a deafening silence, we learned that he was actually a wine connoisseur; a certified expert in every area of winemaking, from growing to bottling. We found a way to turn this hobby into a partnership at a winery desperate for his executive talents, where he eventually exceeded his original executive salary while enjoying a higher quality of life.

Step 3: Identify and target ten companies that are large enough to afford your salary and have a need for your skills. Confirm decision-maker names.

Step 4: For the 10 target companies, research their competition, the industry, and any market changes that could affect business. Have real-time alerts delivered to your email or cell to keep up with breaking news.

Annual reports are among the most valuable and easily attainable of all resource documents. Typically, they will have information on threats and legal issues, as well as vital accounting data and expansion plans. You can also request promotional materials geared towards attracting new stockholders.

Step 5: Research the opportunities. Look for movement and follow the money. Trade journals are also filled with hidden opportunities, including promotions, announcements of new products and services, awards, relocation, grants, new contracts, etc.

Step 6: Based on your research, develop a finely-tuned letter to each decision-maker and a promise to follow-up next week. Since it's not a resume, it will not be automatically sent to HR by either the gatekeeper or the decision-maker. It will get through.

Make sure all your written materials, including resumes and letters, are professional in design and incorporate proven styles that speak properly to your target employer's needs.

Step 7: Follow-up. Persistence is a fine quality in a potential staff member. How you perform in your job search is a strong indication of how you will perform as an employee.

Step 8: Turn the interview into a business discussion. Be prepared to show a well-rounded understanding of all aspects of the company and the industry.

Get the job offer *and* destroy the competition, leaving the company no second hiring option. This increases your negotiation position.

Step 9: Negotiate. It's expected! Perceived value is increased by negotiating. Many doors of opportunity will open within the firm if you are viewed as a tough negotiator.

Step 10: If you were unable to secure an offer, use the experience as a networking opportunity. Owners and VPs know other executives. "Who do you know?" might be the most rewarding question of the interview.

You started the career search campaign as a person of value as opposed to a desperate, hat-in-hand person. You bypassed HR and connected with a decision-maker that could understand your worth to the firm. You showed expertise in your area and a global understanding of the business. You negotiated a higher salary, more perks, larger benefits, and a title two levels higher than what you expected.

You're exactly where you want to be. Get focused and create success. Become the Rookie of the Year! Now is the perfect time to keep looking for the next better opportunity, either inside or outside the firm. Manage your career or someone else will do it for you!