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[C538]Check My Page Rank
by Cliff Posey Jr, Cli

In many webmasters opinions it really depends on your own ethics and needs as well as your purpose for the site overall. Many webmasters don't buy or sell links, because according to them it is unnecessary. Some webmasters believe in their own capabilities to be linked to by others.

PR matters quite a lot, and here is why. When you search for the most competitive terms and only the ones with good PR turn up in SERP's first page. PR also matters when you want reputation as a site not only in SERP rankings, but with your visitors and fellow webmasters as well. PR matters in terms of trust as well, a visitor who has even the slightest idea of PR will know the difference between a site with PR and one without. Does it mean that a site without PR or one just starting up doesn't have that capability? It definitely has the capability. Every site starts from the pit, the very bottom where the PR is non existent. Building trust by writing and including "quality" content will help even if you do not have a PR. Imagine if your site had PR and quality content! Even if you don't rank well in the search engine, the people who visit your site will know its importance in terms of Google's opinion to it all, after all PR is Google's opinion of your site.

Some say, backlinks are everything, this is wrong. Backlinks are only part of the PR assessment. It is very possible to achieve as good a PR as a site with 50 backlinks or more just by making sure your backlinks are high in quality and diversity. Quality does not always equal quantity when it comes to PR.

Can PR affect SERP rankings? Yes, of course. For example, if you search for the term "computer" and check the PR of the sites of the first few listings, they will have good PR. If you look again you will see that some of the sites with higher PR will rank lower in the search engine. Why is this? PR is given to you after a certain period of time, search engine rankings are more dynamic and the "whole pie" of the the ranking is not entirely based on PR. Search engine ranking is based on number of links, people visiting and talking about the links, the diversity of the links, and the authority of the links as a whole. SERP positions can vary everyday, every hour but PR varies only after a certain period of time. Most webmasters agree that SERP is determined by much more complex things than PR, but PR is a big factor in its determination. The difference in terms of position is merely between a page, meaning, if the lower PR site is at number one then the higher PR site is there within the first page. In the long term without quality contents, that lower PR site will surely fall. The factor of time depends on the niche itself, some niches get new content every second and some every week, therefore the niche you are in really does matter.

Those who say PR is only good for link selling are not paying attention. There are enough non profit organizations, bloggers and personal sites out there which prove that wrong. Link buying/selling just for PR is just not good, on the other hand if you are buying/selling links to build traffic then that is a whole different issue.

PR is very useful for ranking well in the SERP, searching for the term of computer proves that. For example, Dell's PR is 8/10 and Apple's PR is 9/10. Why exactly is Dell is up there over Apple in the rankings? Here is why, it is a general fact that Dell is much more popular to people that Apple is, so Dell ranks better. The next question is why doesn't Google present Dell with Apple's PR or better? In terms of web (internet) development

Apple is much more relevant than Dell which puts it at PR 9. In the world's economy quality is not always first, sometimes we compromise quality if it is of a lesser price and easier to implement and that is the case with rankings. PR is the value and ranking is the popularity of a site as a whole. Blackhatters can manipulate the rankings big time but never for the long term! Google is supreme and at the end of the day Google's search engine is user friendly, not webmaster friendly and that is the way it should be. Google realizes that not everybody on the web is a webmaster, normal everyday people need to be able to find what they want, and that is the way we should want it.


Search engine optimization (SEO) is the process by which webmasters or online business owners utilize strategic copy to increase their website's popularity. Given that the internet has grown so rapidly over the past decade, the competition for the best search engine position has created an enormous market focused on how best to position a website for better rankings on Google, Yahoo and other prominent search engines. Therefore, understanding the fundamental elements of SEO is critical to online business' success.

Search engines are sophisticated pieces of technology that allow users to quickly find relevant websites by searching for a simple word or phrase (e.g. "day spas"). While there are many tricks that can be used to increase page rank, the most effective methods must include providing consistently high quality online articles. This seems like a simple concept, but there are many websites that fail to provide content that visitors find interesting. If you can set your website apart from these boring, lifeless sites, then you're already a step closer to achieving high page rank via search engine optimization. Sites that provide articles that are informative, well-written, and regularly updated create highly engaged online visitors who are more likely to return to the site I the future.

The second critical component of effective search engine optimization is to include key words and phrases within your articles. These keyword phrases should mirror the phrases that website visitors use when traversing the web. Visit your site's traffic report to determine what keywords are drawing visitors to your site already, and make an effort to incorporate those words into your articles. Alternatively, study your competitors' websites to determine what words they use to attract traffic. Be sure to use simple titles that clearly state what the article is about, and try to include a keyword or two in the title if possible. The more key words you use in your articles, the more likely it is that visitors will find your site when they conduct a search with those words. If you are consistent with these methods, your overall search engine optimization will increase, which will in turn boost your page rank.

Next, when writing articles to post on your site, make sure you develop a clear means of organizing their content. This can often be done by simply adding a new page to your site. This will allow room for more articles to be added as you write them, and allow you to develop an archive of articles that will continue to draw unique visitors. Be sure to include your archived articles in a directory that is near the root web of your site, to ensure that search engines effectively index your online articles. Don't forget to add the pages to your site navigation, and include links to and from the main page and the articles page. Creating an articles page that is easy to find not only makes your content more readily accessible, but also allows spiders searching the web to tag a larger percentage of your sites' information.

Finally, consider allowing others to link to your website. Not only does this provide free advertising for your site, but it creates the impression that your site is important because of its affiliated links. Just be sure that you avoid linking to pages that have a lower page rank than your own; it actually could reduce your site's popularity within the rankings.

Search engine optimization strategies are important in developing your site's popularity. Therefore, write high quality, keyword rich content and link your site to and from a strategic family of other sites. In so doing, you will help improve your site's popularity and, hopefully, drive increased business through your online business.

Search engine optimization (SEO) is the process by which webmasters or online business owners utilize strategic copy to increase their website's popularity. Given that the internet has grown so rapidly over the past decade, the competition for the best search engine position has created an enormous market focused on how best to position a website for better rankings on Google, Yahoo and other prominent search engines. Therefore, understanding the fundamental elements of SEO is critical to online business' success.

John Doetsch is the editor of Websition, where you will find additional articles and web content written by the Internet's most gifted authors. Authors are encouraged to submit articles to boost web site traffic and link popularity by presenting your articles to thousands of targeted publishers, ezine editors.
Article Source : Pg. 261

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Both Cliff Posey Jr & Dolphin00005 are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Cliff Posey Jr has sinced written about articles on various topics from PPC Advertising, Computers and The Internet and Software. Cliff Posey, owner of CRP Marketing, owns and operates Cliff has also operated several other successful web businesses including Love So. Cliff Posey Jr's top article generates over 27100 views. to your Favourites.

Dolphin00005 has sinced written about articles on various topics from SEO Search Engine Optimization, Search Engine Marketing and Computers and The Internet. For more useful tips & hints, please browse for more information at our website:-
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