You see limp, irrelevant, ineffective headlines
like these all the time:

? Welcome to www.MyWebsite.com!
? WidgetWorld--the solution to all your drainage
problems!

Now take a look at some effective headlines:

? From Penny Halgren's How-To-Quilt.com: Now, in
Just 9 Easy Steps, You Can Transform Ordinary
Fabric Into a Handmade Quilt That Your Family and
Friends Will Love, Admire and Cherish -Even if
You Have Never Made a Quilt Before!

? And from Darren Salkeld's Down-Feather-Bedding.
com: Have you been searching for luxury goose
down comforters--at places such as Amazon.com,
Bizrate.com, Overstock.com, eBay.com (just to
name a few)--but cannot decipher all the hype
from the true quality!?

Finally... Get all of the facts that surround the
luxury goose down bedding business--including
insider information AND closely guarded industry
secrets--so you can make a totally informed
decision for your entire family's well being!

Both headlines address precisely what the target
visitor is looking for. If you keep your headline
highly relevant, simple and specific, your
visitor will read on.