Nowadaysradio is one of the best ways of attracting attention. Companies spend tons ofmoney on to grab yourattention. But lots of them fail.  To goanother way you have to follow these basic rules.

1. Jokes

How tostand out of the crowd and not to be lost in the similarity? The answer is inthe beginning. Right from the beginning, a good jingle should hold thelistener's attention. The start is everything. If a person doesn't realize in6-8 seconds what a spot is about he won't listen to it. Comedy is a common wayof attraction. It's easy to focus people on you if you're going to make them laugh.It doesn't mean your spot has to be nothing but humor but your jingle can findsome degree of humor, be happy, or at least include a very positive spin onyour subject.

2.Outstanding music

It's alwayseffective to use an unusual voice or a music in your . But never make the mistake of using music that issimilar to the station's style. Don't forget our goal: be different andattractive.

3. Fit theaudience

The key isto fit your target audience and to fit your musical choices to theirpreferences. A 10-year old girl will never listen the same kind of music as a17-year old teenager. Fit the taste.

4. Neverlie

The bestjingles make you want to listen from the beggining till the end. For that, anaudience must be able to associate themselves with the story. In other words,it has to sound true. People hate been lied.

5. Use asingle message

If youreally want to grab the attention to your radio commercial, focus on a singlemessage, never use a long scroll of features.

6. Make thespot part of your campaign

Developingadvertising campaign not only on the radio? Use the same slogans and phrases inyour jingles. Or it's possible make a scroll of jingles with a developing plot.Let the audience get acquainted with you.

7. Reward the Audience
 Radio is not necessarily a direct response medium, nevertheless some advertisers use it that way. Most listeners probably won't recall a phone number at the end of a spot or do what you ask them to do. But what they will remember is how you product is going to make their lives better. Same as a joke, your definitely best radio spots should close with the resolution of a humorous situation or some final bit of information that helps listeners take advantage of what you offer. Reward the audience.