When we first say entertainment, the first thing one considersis the medium of reach. From television to radio, from newspaper to magazinesand lately the internet along with mobile technology, every medium is utilizedas a resource by the entertainment company to reach out to the common man. Earlierwhen we spoke of entertainment the only thought that came to our minds wascinema, but today with the evolution of society many other happening events hasraised the standard of entertainment. From fashion shows, to sporting events,to a celebrity wedding or a perfume launch the entertainment industry hasdominated in all major fields. Even when it comes to brand building yourbusiness all you would need is proper publicity of the product or brand thatyou would want to market. Getting it done through the entertainment sectorproves beneficial simply because any major celebrity related to hardcoreentertainment is a house hold name and hence caters to the masses and classesalike.

The Entertainment sector in Indiaon the whole can be categorized into various industries or companies dependingupon the kind of services that they provide. If it is into news, advertisementsand brand building it could be called a , if it is into public relations andensures that it bridges the gulf between the product and the targeted customersit is said to be a . If thecompany conducts any live event that is related to highlighting any particular productlaunch or an important social event it is termed as an Event Management Company in India. If it is into film productionand distribution and other aspects of movie making it is termed to be a . Animportant aspect of brand-building or product marketing through films is calledin-film marketing. Here the product to be marketed is presented through out thefilm. If a company is into sports entertainment and has the broadcasting rightsto any major sporting event that has the curiosity of the public and is beingconducted then it is termed as SportsMarketing Company in India. Similarly if a company is solely into advertisingit is termed as an advertising agency or advertising company in India.

Entertainment presented online has also been a source ofrevenue to many. Online games, film websites and other related domains doarouse the interest of numerous visitors, and to have a business link posted tothat website does help. There is a saying that ?Having a business and notadvertising it, is like blinking at a girl in the dark?. Entertainment in India today is all about money. Film celebritiesshield out around 10 crores per annum as income tax, hence providing enoughamount of evidence the kind of finance involved in the entertainment sector.