Search engine optimization has been one of the oldest topic in Internet Marketing. But that doesn't make it stale, especially for new Internet marketers aspiring to achieve success with their web businesses. Because search engines have been such fascinating new technologies, the subject has attracted millions of people world wide to talk about them. So on and on they go about their discoveries about the search engines. Here's what they found.

By keeping the keywords in the title tags and the URL, it's easier to rank well in the search engines. Of course, the site should have static links so that search engines can find all the pages without any problems. The search engine gurus also discovered that to rank well for certain keywords, their links should have the keywords as anchor texts in them. How did they find out all these information? By spending hours, weeks and months to conduct experiments. Once someone publishes the information, the whole world knows about it. And then people start to do funny things to try to manipulate the search engines by creating spam content or ghost pages sole for the purpose of creating links for the search engines.

But these pages don't serve human beings. So of course the search engines fight back! In a very short period of time, sites that are penalized for spam links are dropped from the search engines index. After all, search engines are all about finding the most relevant content in the shortest amount of time. And having spam content made for bots will deter people from using the search engines. No wonder they acted so quickly to drop those sites. Good for everyone.

But there's a marketing tactic that has continued to work for years, and that's article marketing. Articles are just texts, but they are useful content written by humans, for humans. The best article directories have strict quality guidelines to make sure that the Internet doesn't become a place where bots talk to bots. And these directories continue to thrive. Authors who have submitted articles to article directories soon discover that they are getting traffic on a consistent basis. So they scaled up their efforts, and submitted even more articles. They kept doing it on a regular basis, and now, it's not uncommon to see successful article marketers reporting five figure monthly pay checks.

Article marketing will help you in your search engine rankings because they allow you to create static links with your anchor keywords in the author resource box. This helps the author build links very quickly in a very short amount of time. There's longevity, and the authors continue to enjoy the benefits of free traffic once the articles are submitted and approved. It's also one of the cheapest and easiest traffic generation tactic that's available so far. Try buying clicks. You'll find that they are getting more and more expensive.

So if you're looking to play it safe and take calculated risks, implementing article marketing as part of your traffic generation routine is a good idea.