The nutrition and personal care industries are about to enter a new era: DNA guided products. These new products will be developed based on your genetic profile and will provide you with the exact nutrients your body has been asking for. Assess, Don't Guess will be the new approach in the arena of personalized health and wellness.

DNA-guided products and the companies that offer them are designed to help people live longer, happier, healthier lives by providing consumers with the optimal mix of nutritional supplements needed by your body to achieve peak levels of performance and wellness.

How it Works?

The process of obtaining DNA-guided supplements is very simple. The company you chose will provide you with a kit used to collect a sample of your DNA and a service to analyze your personal genetic strengths and weaknesses. Upon receipt of your kit:

You simply:

1. Open the kit and take out the tray and cotton swabs they provide
2. Swab the inside of your cheek several times using the sterile swabs included with your kit
3. Allow the swabs to dry for 5 minutes
4. Insert the swabs into the self-addressed envelopes that go back to the labs analysis

I just recently completed the process myself and it could not be any easier.

Your DNA sample is then sent off to a lab for assessment. This usually takes 2-3 weeks. Once your DNA assessment is complete you will receive a report containing the results of your genetic profile. The report will be the basis for determining your product system (ingredients).

The product system is then custom made for you based on your DNA assessment. The supplements come in a "take-it or break-it" capsule that is taken once a day either whole or broken into your beverage of choice. You no longer have to take multiple pills to get the vitamins your body needs, now you are able to get everything you need in one simple capsule.

The cost of DNA-guided supplements is very affordable. Around $4 per day retail or depending on how you purchase the product it can be for free. Some companies offer customer referral and affiliate programs that allow you to get your products for free.

Why is this important?

Up until now taking supplements to optimize your bodies health has been a guessing game. Now with advances in technology and emerging new companies, consumers have a revolutionary new approach available to them for personal care products and services. And its the Genomics industry that has enabled these advances in technology. The genomics industry is around $12B annually and is expected to more than double by the year 2012.

So, if you are a consumer or distributor of nutrition and health related products this is very exciting news. This new technology and trend is predicted to fuel a whole new area of nutrition and personal care products available for consumers.