There are three common mini e-book mistakes you should avoid. If you don't take the proper precautions to identify these mistakes and to make sure you don't commit them yourself, you simply will not earn as much as you potentially could.
The first of the common mini e-book mistakes you should avoid is failing to provide the proper incentives for your affiliates and resellers. Heard this before? That's because it's important and true. People will go out of their way to download something if it is free, but if they have no incentive to then redistribute it, it will probably sit on their computer and go nowhere. So, before you even create a mini e-book, you will want to create some clear, compelling incentives for your potential distributors.
The second of the common mini e-book mistakes you should avoid is failing to create pre-launch buzz. This is one of the best possible ways in which you can gain massive amounts of traffic – create anticipation! Get people returning to your site simply to see if you've launched your product yet. Perhaps you can even use a countdown clock, as John Reese did for Traffic Secrets. You could even do the reverse and create scarcity. Make your mini e-book a legitimate one-time offer for a short period of time. Everyone will rush to get it before that time expires.
The third of the common mini e-book mistakes you should avoid is failing to find joint venture partners. While natural search engine traffic and pay per click traffic might be a reasonable means to further circulate your e-book, you will also find that they they will return pitiful results when compared to successful joint ventures with partners who already have a lot of traffic.
And there you have it: three of the most common mini e-book mistakes you should avoid. Keep away from these e-book launch killers you'll considerably increase your profit potential.