Using E-books? FREE E-book for web trafficis one of the best weapons in viral marketing campaign; it's a well known andaccepted fact! The sooner you realise this, the better. With this form ofmarketing you're not just increasing traffic, but increasing targeted ready tobuy traffic.

The following 4 reasons are why this istrue today and will continue to be true for the foreseeable future:

1. E-books are cheap to produce and don?ttake long to set up. If you have articles that you have already written aboutthe subject you are promoting, you can simply combine these articles into anE-book. If, on the other hand, writing isn't your forte, you can userebrandable E-books that have been produced by others.

Just use your favorite search engine anddo a web search for ?rebrandable E-books?. You will get a lot of hits and havemany to choose from. One way to distribute these E-books to visitors to yourwebsite is to give them as a free gift for subscribing to your newsletter. Ifyour E-book contains material that people will want to share with their friendsand family, they will pass it along to them? they will pass it along toothers?and you will make money.

2. E-books are capable of reaching a largeaudience. The only limiting factor is the enthusiasm or the participants. Therefore,it is absolutely vital that your E-book contain something that people will wantto share like timely information or humor. Remember that people like to knowsomething that the rest of the world needs to know. They will pass alongsomething that makes them look like they are in-the-know.

3. E-books are a way to sell otherproducts other than the one you originally targeted. For example; if you areselling garden products, your customers could also be interesting in E-booksabout lawns, trees landscaping, etc.

4. E-books are effective in building yourreputation. It is an implied recommendation if you give a quality E-book andusers willing pass on to others.