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B2Bs Provide More Opportunities For Genuine Business Profiles

by Salil, Sal

Businessto Business (B2B) portals are the most innovative trading tool in the world.Nowadays, majority of international traders use B2B portals apart fromconventional trading models. Yet the companies which are listed in the portalsdo not give much importance for presenting their company profile with rightdetails. If necessary care is given to this end, the companies can guaranteedesired results. Important points one should take into consideration whilesigning up are the following:

.Register with an e-mail id one 'often' uses.

.Select the correct type of one's business. For example: Exporter, Importer,etc.

.Contact address should have all the details including phone numbers with internationalcodes, website, etc.

.Contact person's name, preferably of the person who has signed up.

.Company description should be a well thought out one, and should haveprofessional touch, to give added value to one's company and its businessactivities.

.Choose appropriate sector- i.e. if one is in the agri-business sector and havevarious related businesses of the respective sector, then one can use thebroad-based term agri-business as one's company's sector. But if one is in aspecific sub-sector, one should choose that particular sector to get maximumbusiness inquires from interested members.

.Mention time frame for dispatching one's products or services.

.Mention minimum or maximum acceptable amount of one's trade deal, according toone's type of business.

.Acceptable time delay on payments also should be made available as addedinformation.

.Choose incoterms which can give full protection against payment.

.Regions or countries one can be part of the trade.

Ifone is already a member and one's company profile needs changes, the profileshould be updated as and when required including contact information, companydescription, etc. And after creating or updating one's profile, one shouldstart looking for profiles of one's business interest and should try to contactthem through available tools; mostly it would be limited to the portal whichone has been registered. But if one wishes to take one's business communicationbeyond the topical portal, one may be prompted to become the premium member.

Yetwithin most portals, one could send message to other profiles; through thischannel one should try to make contact. If one is a free member, one has to besatisfied with limited access. Most of the members whom one would havecontacted, in all likelihood would desist from responding because one is with afree status and there are many crank users these days whom which misuse B2Bs.Therefore, recipients fear that even after prolonged negotiations, chances ofstriking a deal would be a distant one.

Even if one becomes a paid up member of these portals,instead of waiting for the promised inquiries by the portals, one should takepro-active measures to invite interest in one's products or services by otherrelated businesses in the database. Thus, one can improve one's chances ofdoing business through B2Bs faster than one would have imagined. If one takesthe services of top B2B portals and use it/them in the right manner researchesshow that businesses have immensely benefited not just by deriving few businessopportunities, rather one was able to establish a long-term businessrelationship with their clients.

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