It is important to hold visitors??? interest long enough to make them look through your website. Make your website open fast by balancing the number of images and content on the home page. Easy navigation will help the visitors to explore your website more.
Use simple and informative content

Conveying the message in a comprehensible manner is essential. Keep the content clear and straightforward. Highlight your product or service and also any recognition or award received by you. Naming a few of your well-known clients can help too.
Allow the visitors to comment

Make your visitors feel important by encouraging them to express themselves to you, to ask you questions on any topic on the website, to upload their testimonials or to add referrals. Put forward your offer to assist them with any of their queries.
Constantly update your website

Breathe life into your website frequently with refreshed new content, news, trivia and facts. Bring online campaigns into act and conduct opinions polls on the website. Persuade the visitors to take part and win some incentives.
Give maximum visibility

Post blogs, articles and press releases online so that visitors get to know you even before they visit your website. Highlight or give a link to these postings on your website as this helps to make them get familiar with your brand name.
Use Email Marketing

Email marketing is the best strategy you can use to drive targeted visitors to your website. Adding a link to your website in the email you send to your target audience can attract a huge traffic. Email marketing makes it easier to build relationship with the visitors as well as to turn them into prospects.
Regular assessment

Keeping a track of the traffic, average time spent on the website, the page which was viewed maximum number of times, suggestions received and other things can help you revise and improve the website accordingly; hence showing you a generous growth in the number of leads.