Knowing that furry family members also deserve the latest in technology, Pet Safe, the industry leader and manufacturer of pet management solutions, introduces five lifestyle enhancing products with luxuries sure to please the pack of all ages and breeds. The new Pet Safe Lifestyles collection reflects the growing importance of the pet/owner relationship between dogs and cats and showcases the latest in pet care technology.

A line of heated products, designed with the pet's safety and comfort in mind, includes: blankets; pads; wellness cuddlers with orthopedic foam; and wellness beds with added intermittent massage. The new wireless crate is an industry first. It offers owners easy portability and the chance to rid a household of bulky, unattractive traditional crating products.

The new Lifestyle products are inspired and designed to make pet and pet owners lives better, ultimately enhancing the human-pet bond. A complete listing of Pet Safe products including the industry's first cat training fence; pet-specific and timed feeders; and magnetic pet doors can be found by visiting www.discount-pet-superstore.com.

?From day-care to pet spas our love of the family pet has changed today's pet and pet owners experience,? said Charlotte Havely, Director, Lifestyles Strategic Business Unit. ?Our new Pet Safe products speak to today's trends and strongly reflect our commitment to enhancing pet lives and the pet/owner relationship.?

Based in Knoxville, Tennessee, Pet Safe is the industry leader and prime innovator in the development of safe, reliable and technologically superior pet products. Pet Safe introduced the first do-it-yourself electronic fence to the pet market in 1991 and the first wireless fence to the market in 1998. Over the years, Pet Safe's product line up has expanded to include more than 400 items including: bark control systems, a selection of remote training equipment; electronic containment systems; pet doors, and a growing line of lifestyle products.