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[B1063]Business Plan Massage Therapy
by Janette Lindz, Jan

Knowing the basic massage techniques is only a small aspect of planning and running a massage therapy clinic. For your massage therapy clinic to thrive, you must have some business skills to go along with your massage techniques as well. The most important starting point to determine your capacity to run a massage business is through a business plan for massage therapy.

Why a Plan is Important

For one to be successful in any endeavor, a plan is simply a necessity. Having a business plan for massage therapy will direct you towards more efficient and effective decisions as far as your massage clinic is concerned. A business plan for massage therapy however is more than just a document to give you some peace of mind. Your business plan is crucial if you want to have a loan approved, if you want to convince a potential business partner or if you want to get sponsored support. A plan will tell the people who can help your business why it will pay to help you get your business on its feet.

The Basic Business Plan

Regardless of what business you're planning, a basic business plan for massage therapy clinic is still the same as any other basic business plan. If you stick to the basic parts of a business plan, you can have a comprehensive plan that is only 7-10 sections long.

A business plan for massage therapy can start with your vision, mission, goals and objectives. This part will tell your reader what you want to achieve, why you think you can achieve that and how much exactly do your financial goals amount to and when exactly can you achieve those goals.

What follows the first section of your business plan for massage therapy is a detailed quantitative explanation of how you can reach you objectives. You can move on to explain start up costs, assets, liabilities, strategic business location, service descriptions, analysis of competition, market analysis, market strategies, strategy implementation, advertising, balance sheets and cash flow analysis.

A business plan for massage therapy clinic should also delve into technical aspects of the business. You would have to deal with statistical or mathematical data covering market segmentation, profit margins, market demography, pricing strategies, income projection and impact of competition among others.

A Course

Designing your own business plan for massage therapy clinic may be attainable to some but the truth is, some people may find it harder to do than others. Taking a massage therapy course will help. The real advantage of going to school to learn massage therapy is that most formal courses and schools offer business subjects. Your massage school then is your first major reputable source of information on how to come up with a good business plan for massage therapy. You just have to make sure that your school offers a fair coverage of business related concerns in their curriculum.

Taking a Direction

Going to a massage therapy school may provide you with the technical information on the massage business as an industry but you will still have to pay your bank and lending company a visit for a list of requirements. This way, you simply have to construct your plan according to their detailed requirements. The internet also has everything you need from no fuss business plan software to different sample drafts and templates.


What do you want to see when you look in the mirror? How do you want to feel when you look in the mirror? Let me take a stab at what you actually see and what you actually feel.

You think that the face looking back at you is unattractive, and that your best years have long gone, or even that the face looking back at you is downright ugly!

Why am I so sure? Because that is exactly what I said and exactly how I felt on a daily basis about the face that looked back at me from my own mirror.

Am I different from you? no way! I have spent far too much money on beauty products and anti wrinkle creams, on age reducing pills and potions and I've fallen for every ?Get young and beautiful' new product that came my way with a net result of not looking a day younger and not feeling any better about myself.

That is, until my best friend gave me a gift certificate for a facial massage. Without getting too dramatic, I can say with hand on heart, that without knowing it, my friend had given me a life changing gift. I had never considered massage or massage therapy, because I had it in my mind that it was an expensive luxury, and if there were any benefits I certainly didn't think they would apply to me.

When the time came, my friend had to drag me along for my facial, because I felt, uncomfortable, self conscious, and I suppose unworthy of that kind of attention. I felt that I was drawing attention to something that I'd been reluctant to even think about, let alone discuss, which at the time was an incredibly negative view I had of how I looked and how I felt about myself.

This doesn't sound like a great start to my life changing gift does it? Fortunately for me, my friend is made of stronger stuff and despite her ulterior motive (the gift certificate was for two!) she and I went ahead and had our facial. The facial itself didn't turn me into a teenager again, and nobody wolf whistled as we sat at a pavement caf?, but something was definitely different.

I've come to understand that the reason I felt different was because a couple of popular myths had been dispelled during my facial. The first popular myth was that massage was not for the likes of me. The second popular myth was that the benefits of massage and massage therapy wouldn't apply to me. The results of that facial massage and the many that I've had since have been to give me a sense of self appreciation. Massage and massage therapy is for the likes of me and it is most definitely not just for the benefit of a select few. Speaking of benefits, the list of improvements that massage and massage therapy delivers goes on and on, and as I've discovered for myself, the benefits are not confined to physical improvements, but to psychological improvements as well.

Do I look like a supermodel? well I never have and I never will, but that's not the point. I'm now happy to look at myself in the mirror and more to the point, I feel good about what I see and I'm happy with how I feel. To keep me feeling this way I give myself a thorough facial massage every day and I make a big deal out of doing so. I put on relaxing music and I burn essential oils to create a completely enjoyable experience. A half hour is all it takes and yes, I do believe I look younger, if I say so myself.

I suppose the main point here is that you, me or anyone else deserves to feel good about themselves, and for me, the gift of a facial massage was the necessary trigger. There are many things in life that can give you that much needed lift and I hope you find them, but for now, giving yourself a facial massage is as good a kick-start as any.

To your continued, outstanding health.

P.S. Don't be afraid to slap on some so called age-reducing lotion or potion if that's what it takes and don't beat yourself up either, after all, you're only human.

Copyright (c) 2007 Sam Benton
Article Source : Plan B Where To Get It

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Both Janette Lindz & Sam Benton are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Janette Lindz has sinced written about articles on various topics from Business Plan, Massage and Business Cards. Find out more about the before developing a. Janette Lindz's top article generates over 4400 views. to your Favourites.

Sam Benton has sinced written about articles on various topics from Debts Loans, Massage and Site Promotion. Take control of the aging process once and for all and massage yourself younger with the most comprehensive Home Study Massage Program available.Click here ==>
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