The buzzword ?business expansion? may be catchy to outsiders but as a business owner you need to understand precisely what to expand in order that the scarce resources that you do have are optimized.
1.You feel increasing personnel helps increase production to meet growing demand.
2.Maximized labor can't cope with the market demand and you have identified that automating business operations would both reduce costs and increase efficiency.
3.International demand cannot be met as the business is operating now. Diverse markets need localized service points.
4.You need to keep more inventory on hand because price fluctuations don't allow just-in-time procurement. You are contemplating using a warehouse facility for storage.
5.Your supply chain is hard pressed; it is difficult to manage with the existing logistics operation.
The need for expansion can be a combination of above and you know well that you can hardly push it any further without expanding.
Planning Your Business Expansion
Having identified the exact nature of the expansion needed, the next step is careful planning. Let's examine each of the above cases.
1.Increasing personnel doesn't require increased funds. Payroll can be taken care of from the increased revenue from the business.
2.Automated machinery calls for extra skills for operating it. Ideally, you would train a few of your best people to operate the machines or hire extra personnel. Normally, the company that was used to procure the machinery will also provide training as needed. Y
3.Opening localized service points need not be by buying or renting real estate unless you have explored the possibility of outsourcing. This is where having a website comes in handy. The Internet is by far the best way to reach overseas clients. Also, using this method, your business will be open 24/7.
4.Constructing or leasing a new warehouse will increase your asset base but not without a huge investment. You should critically analyze if you can get by with the existing space, maximized by using retractable storage racks, thereby creating more space within your existing warehouse.
5.There is no substitute for augmenting logistics. Your options are either contracting out the supply chain or managing logistics yourself.
Knowing when and how to expand your business is essential for continued success. If you find that you are struggling to keep up with demand, and certain operations are continually pressed for time, then expansion is an option that you will want to carefully consider.
You may have heard of the phrase that you should work ‘on’ your business rather than ‘in’ the business (The E Myth Revisited, by Michael Gerber). But do you really know what it means?
It’s simple.
“Working ‘on’ your business" means that your work efforts are focused on documenting the business procedures and processes (or ‘systems’). You can document these procedures and processes in each area of your business whether it’s in admin, marketing, finance, production, sales or operations.
The other side of the coin is “Working ‘in’ your business".
Working ‘in’ your business means that your work efforts are focused on doing all the day-to-day tasks that are required for the business to operate. Tasks like answering the phones, serving customers, ordering, cleaning, getting the mail, and doing the banking. In simple terms, any task that you could easily pay someone else $10 to $40 per hour to do.
Working ‘in’ the business, for a business owner that wants to grow their business, is a trap.
Why? Because simply speaking you’re performing tasks that a $10 to $40 per hour employee could do.
The important thing here is that by working ‘on’ your business you could be bringing into the business an extra $100 to $10,000 per hour! So not only could you be covering the $10 to $40 per hour you pay someone, you could bring in an extra $90 to $9,900 per hour.
So consider working ‘on’ your business, it’s crucial for business growth.
When you work ‘in’ the business, you aren’t working ‘on’ improving the growth of your business long term. It’s a day to day focus. And it’s hard to get out of, because you ‘train’ your staff and your business to rely and depend on you.
If your business relies on your skills, or relies on you being in the business – you aren’t running your business, it’s running you. It literally depends on you to survive!
And the dependency on you or any key team members can be dangerous. Because what happens if someone gets sick, leaves or passes away?
The bottom line is that you haven’t really got a business you have a job.
It’s a tough ‘pill to swallow’, but it doesn’t have to be that way.
The key is to work ‘on’ your business. That is, document the processes of your business that produce the services and the quality products you deliver. And that includes documenting the way you carry out your own work.
You need to document how you get your customers, how you greet them, how to sell to them, how to process orders, how to produce or provide your product or service, how to deliver it and how to follow up your customer. You also need to document the administration side of things as well.
The benefit of documentation is that it allows your current and future staff to follow a step-by-step system that you know will achieve the result the ‘system’ (procedure or process) should achieve.
Ideally speaking, when your ‘systems’ have been documented, anyone could come into your business, follow the systems and achieve similar (if not the same) results.
By doing this you will be able to ‘free’ your business up from having to depend on certain people. Including yourself.
Once you have documented systems, specialist people are no longer required as they once were, because the ‘formula’ for how to do the things they did – is written down, step-by-step.
It’s just like following a cooking recipe for a chocolate cake.
The ingredients and cooking steps are laid out; you just need to go through them several times to get the comfortable with following the recipe and cooking the cake.
Sure you may make a few mistakes the first few times, yet as you repeat the process over and over, you get a better tasting chocolate cake!
The same goes for your business.
You may document how to answer the telephone when it rings.
Then, when you have a new employee starting in your business, you take them through the ‘How to answer the telephone’ steps.
At first they may be a little nervous, yet with a good half an hour of training based on the ‘system’, the new employee will be answering the telephone just like you do!
And you can do this for each and every area of your business.
Once you have this, you can step out of working ‘in’ the business to work ‘on’ the business. Your staff will have ‘systems’ to follow the day-to-day systems which achieve predictable results, which in turn means that your business will be successful without you having to be there. You can be working ‘on’ the business to get the business growth you know your business can achieve.
Both Tony Jacowski & Casey Gollan are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Tony Jacowski has sinced written about articles on various topics from University, Six Sigma and Information Technology. Tony Jacowski is a quality analyst for The MBA Journal. Aveta Solution's Six Sigma Online offers online and certification classes for lean six sigm. Tony Jacowski's top article generates over 90500 views. to your Favourites.
Casey Gollan has sinced written about articles on various topics from Web Development, Entrepreneurship and About Web Hosting. Casey Gollan, , the Specialist who grows $1 Million p.a. small businesses into $2 to $5 Million p.a. businesses over a 2 to 3 year period. Casey Gollan's top article generates over 6600 views. to your Favourites.