[B1063]Business Plan Sales Strategy

As the sub prime mortgage industry continues to reel, many real estate agents wonder what impact this decline in the real estate market may have on their future. With an excess of properties for sale and not enough qualified buyers to purchase them, some Realtors might fear that the sky is falling and run away in search of full time employment or some other means of a "safer" way to earn a living. Yet, one man's fear becomes another man's fortune. Indeed, this real estate change can be recognized as a golden opportunity for real estate agents that are willing to think outside the box. The market climate at first glance seems to be cold and unforgiving. Nothing could be further from the truth. Forward thinking Realtors are flourishing while those that hold tight to conventionality in an unconventional environment may find themselves passing on the opportunity of a lifetime.

Real estate in this decade requires agents to explore innovation not only to keep their business alive, but to actually thrive. What is the solution? How do starving Realtors make it amid these times of unpredictability? Today's successful real estate agent can "Eat at J.O.E.S". A creative marketing and consulting company is assisting Realtors to combat lethargic real estate sales. Golden Pig Marketing has just announced a new sales approach for Realtors known as the Joint Ownership Equity Share or J.O.E.S. Program. A joint ownership equity share is not that uncommon. Joint partnerships and joint ventures have been around for ages allowing business participants to contribute in different ways to achieve a common goal. One business partner may contribute as a facilitator. Another may be asked to produce raw materials or cash. Another may lend their good credit while another manages the partnership or venture. A J.O.E.S. is similar to a standard partnership but with a few variations.

For example, a Realtor is having a difficult time selling a home. The seller even discounts the price for a quicker sale. A buyer comes along who is interested in purchasing the home and can qualify for a loan, but he lacks sufficient cash for a down payment. So the deal is off, right? Not so fast. What if the Realtor could introduce a temporary joint ownership arrangement involving the Realtor, the seller, the buyer and what if he could provide a remedy that would bring in the down payment necessary to consummate the sale? The grateful seller could sell, the buyer could get the money needed for the purchase and the Realtor could receive a full commission on an otherwise dead deal.

With the aid of J.O.E.S. and a simple equity holding land trust, this could all be accomplished with virtually thousands of transactions in any neighborhood nationwide. The Seller, (a trust beneficiary), could assign a portion of his equity to other trust beneficiaries, (home buyers and real estate agents). Through a carefully, legally and patented documentation process, the equity in a home could be converted to cash and used for a down payment turning a "No deal" into a "Go deal". J.O.E.S. just may be the key for stimulating a higher percentage of successful real estate transactions and keep Realtors smiling and profitable for years to come. Golden Pig Marketing has officially launched J.O.E.S. Program for Realtors across the country. Details are available by contacting Dave Salcido at Golden Pig Marketing at (801) 405-6844.

For information on how Realtors can effectively utilize land trusts in closing more real estate transactions, visit http://www.landtrust.net/realtors.html.