Unlike traditional, off-line marketing, the Internet allows you to set up a system where the leads come to you, rather than you having to chase them down, attracting leads to you is the way to success online. An attraction based marketing system can be very simple and totally automated.

If you ask some of the more successful marketers and they will tell you that the key factor in network marketing is simplicity.

Networking network is a very simple business. But keeping it simple does not mean that hard work is not involved. One of the common mistakes is that people try to make it complicated.

Even if a really complex system did actually achieve great results for you, others will find it difficult to copy. When it comes to network marketing, personal success is not really your greatest asset.

Your greatest asset is having a system that guarantees the success of everyone using it. The success of others, and your success, is dependent upon their ability to do the same things you do.

Not everyone in your network will be experienced marketers so it's important to keep the least experienced in mind when you set up a system of doing things for your organization to follow.

If you keep everything you do simple enough, you'll find that everyone can quickly duplicate your efforts and achieve the same phenomenal results as you.

Using a simple marketing strategy, you can help others quickly learn to do the same simple things as you. When they do, they multiply your efforts.

This is quality duplication. Each person in your network, from top to bottom, must be able to exactly duplicate what you are doing and be able to teach others to do exactly the same thing. How large a sales team you can build depends on how well it is duplicated.

To ensure duplication, you need a system or processes that anybody and everybody can follow and teach. You cannot duplicate a person but you can duplicate a system.

It's also important to remember that in building a successful and long-term network, the marketing system must rule. Remember a system is only as good as it is duplicated.

The more complex a system, the less likely quality duplication will be achieved. To make sure you duplicate well, follow the System you are provided with religiously. There is no perfect system and your time is better spent perfecting your ability to duplicate it rather than perfecting a system.

Take this example. Ray Krocs, the founder of MacDonald's cannot be duplicated but the MacDonald's franchise system can be and is, to almost 100% perfection in 1000's of outlets worldwide.

Keep it simple. To ensure you do things that your business partners can learn from and duplicate.

Ask Yourself: Is what I am doing easily duplicable? Is it simple enough to be duplicated?

If you can answer "yes" you are on the right track.

The most successful people in business understand that everything must be kept simple in order to grow your business. When you show others how simple it is to do what you do and see you do it, they will more than likely believe it is simple enough for them to quickly duplicate to achieve the same good results in their business.