How do you accomplish this?

One way is to tell your readers what makes you unique. What is it about you that makes you stand out?

Is it how you perform your service? Is it that one extra benefit you offer your clients that others don't?

Take a minute right now to think about this. What do you do that others in your industry don't? Write it down.

Now describe what your uniqueness is. Write out the details. Write out exactly what you offer, how you offer it and what benefit your extra service offers to your clients. What do they get out of it? What's in it for them? This is part of your USP (unique selling position). This is what makes you special. You want to and need to include this in your business or professional profile. This is what is going to make you stand out and attract your new clients to you. This is what is going to make those clients want to come to you to satisfy their needs.

If you are saying to yourself you don't know what makes you stand out, what makes you unique, then it's time to take a step back, sit down in a quiet place and reflect on what you are doing. Think about your services and what one thing could you add to your services to give you that competitive edge.

There are hundreds of service providers who offer the same services you are. What can you do that the others aren't?

Find that one thing and you will be on the road to success.

Now you need to write about it and add your unique offering to your professional and business profiles.

How do you effectively communicate to your reader what your usp is?

Start by summarizing everything you wrote when you were describing it in the steps above. Use nouns and adjectives to describe the benefits. Explain how they will benefit. Keep in mind, you want to sell benefits, not features.

Write like you are talking to your potential client one to one. In fact, talk it out. Say it out loud. Say it as write it. That's the best way I have found to e

You need to show your potential clients why they need your services over the competition by adding your unique selling position to your professional and business profile.

Copyright (c) 2008 Anita Bruton