As PPC (Pay Per Click) advertising becomes more prevalent in the online business world, so do related legal issues. While bidding on keywords, affiliates can hijack trademarked phrases that can result in a loss of revenue for the owner of the trademarked product. In addition, Adsense users may be clicking on ads on their own sites. Worse, your competitors may be clicking your ads. Software could periodically click your paid ad, and quietly drain your account of funds. In some countries, people are paid to click your links. The list goes on and on.
Click Fraud is a growing concern among online advertisers. The worst part about click fraud is that most advertisers don't realize it is happening to them. The advertiser is the only loser in click fraud. The advertising network gets paid per every click whether or not it was a fraudulent click or a legitimate one. As long as the advertising networks don't lose revenue as a result of click fraud they are not motivated to provide a real solution. Although advertising networks claim to fight click fraud, proactive advertisers often turn to third party monitoring systems.
The pay per click industry is in disagreement regarding click fraud rates. It is estimated that the number could be as low as .02 percent and as high as 30 percent or above. It is no wonder that advertisers would like to get a more accurate picture. The severity of click fraud depends on a variety of factors, such as ad position, bid price and industry type. It appears, that the more competitive the industry and the higher the bid price, the more incentive there is for others to try to defraud you.
Pay Per Click Arbitrage is another common practice defrauding advertisers. Simply put, PPC arbitrage is the practice of bidding on inexpensive keywords, purchasing clicks from Google, Yahoo and other advertising networks and then redirecting the visitors to websites built exclusively for the purpose of hosting expensive AdSense ads. So, the offender pays fifty cents for a click while earning five dollars for another. PPC arbitrage inflates keyword prices while making crooks rich.
Does it matter what the url is or not? Yes. In testing you always analyze, all the way down to lettering in marketing techniques. Now, we have seen in testing that one url from another does increase your response rate, just in the ads for some reason. But we have tested a couple of urls at a time and the response rate is different, so obviously there is something to it. I mean it is the exact same ad but with a different url. And also the way you place the url, I mean from having it all lower case or to having it the first letter in the wording of the url each work of it capitalized, that actually pulls better. So domains these days are really cheap, they are like six, seven, eight dollars, some places you can get them for two, three, four or five dollars. Either way it is under ten bucks and it is cheap for a domain name.
So if you are marketing on pay per click, and I highly suggest when you are first starting out or if you have been marketing for a while and you have multiple marketing methods but you are getting mediocre results, then you should probably concentrate on one method. Our philosophy is to choose one method and learn that method, stick with that method until you master it. Do not move on to another method, if you are doing direct mail off line then stick with it until you master it. If you are using signs to market your business than perfect that before you move on to another method. Maybe you have to work on the coloring of the sign, the size and color of the letters, where are you placing your signs, what locations.
So I highly suggest that you pick one method and you master that technique. You can use pay per click and generate ten, twenty, forty, fifty thousand or more dollars a month with just one marketing method. We have done it, others are doing it, it is definitely possible. You are probably asking yourself well why is that, I always thought that if I did more marketing methods I am going to get more results. I do not know if you have ever heard the saying, but quantity definitely does not mean quality. Quality is better than quantity. We found that out and that is why we will master one thing before we move on to another method to ad to our portfolio marketing. Why is this? The reason being is because if you are all over the place doing your marketing, doing different methods and do not have your sales process right, do not have those marketing methods down pat on how to work them exactly to where you are getting results, you are not going to get the best results.
You are just spinning your wheels in multiple methods so you literally become a jack of all trades and master of none. Nobody wants to be that. You do not want to be a jack of all trades and a master of none. If somebody says, looks like you know a little bit about everything, that is not the way to do it. The way to do it is to become a master of each technique that you tackle. You do not have to tackle a bunch, you do not have to learn pay per click, mailing other peoples? lists, joint ventures, articles and press releases, classified ads, newspapers, magazines, blogs, social sites and networks, you do not have to learn all of these techniques in order to be successful. If you heard me before, I said you can use one technique and make a lot of money just using that one technique. And if you want to ad one more you can still make a boatload of money. You do not have to do a whole bunch to make that boatload of money.
We know why, because we have mastered one and then moved on to another one. It just happens to be what we do and what we teach, so we have to know other techniques in order to teach others. So we are always mastering new techniques, staying on the cutting edge of the newer methods. So back to pay per click. It is really simply, all you have to do is come up with an ad. Now, some would say well, developing a three line ad, four lines if you include the url, it is harder than developing an email. Some people say because it is a shorter amount of space to explain what you want to convey. Others will say that it is not that hard at all. We do not think that it is hard at all. The whole purpose, for instance, in your ad, your pay per click ad that you have, is to get the right prospect that is looking for what you have to click through your link.
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