College Network provides a file sharing service to all college and university students over the Internet. The messaging system that is installed on the college network platform allows users to share all files available on their computer, as stated by the platform provider – for study purposes only. As it turned out, students were sharing not only academic articles, books, and lectures but also music and movies that are normally watched by people for entertainment purposes. Some of the movies, on the other hand, were shared by students for educational purposes, such as for preparation of a report. College Network provided opportunities for student sharing of all types of data and created the network.
Consequently, there is a possibility of infringement of copyrights, as files were used by students and did not serve only educational purposes; however, this fact cannot be supported by factual evidence. The question that rises is whether students should be charged for copyright infringement. If so, should the responsibility be shared with the College Network for creating the opportunities for copyright infringement and to what extent? Should students or College Network be sued for copyright infringement at all? Or, perhaps, from a utilirianistic perspective, the act of file sharing for educational purposes should be considered legitimate?
The solution to the problem of copyright infringement can be discussed from several perspectives. Under a utilitarianistic perspective, neither students nor College Network should be charged for copyright infringement, as files were used for educational purposes in order to increase the level of awareness and raise the level of knowledge. Given the utilitarianistic approach view the subject from cost minimization and benefit maximization for society overall, in order to stimulate scientific development in the long run though provision of the essential knowledge, individual students, once again, should not be charged. Whereas if to consider copyright law in terms of incentive provision perspective, such file sharing over the network could have potentially created long run negative effects, as economic benefits would be, therefore decreasing.
Keyword research and analysis can be a daunting task, when done correctly, and expert keyword research is the foundation to a successful SEO campaign. Many new website owners think the keyword research analysis process is easy. They think free tools, such as the Overture Search Term Suggestion Tool is the profit pill that will bring them instant results.
Unfortunately, the free tools will only give you a rough guide and a quick indication whether a hunch is worth further research. These free keyword research tools are limited to basic information. When performed correctly, expert keyword research exposes so much more - all the gems that are tucked away deep.
Real keyword research requires research AND analysis. There are so many aspects to the process that can not be left to chance. Attempting to do the keyword research on your own is like going to a veterinarian to fix your car. My advise to all clients I do SEO consulting services for is to simply leave this task to the experts who have the correct keyword research tools and expertise.
Following are 5 tips for effective keyword research analysis :
1. Latent Semantic Indexing (LSI) - Use multi-word phrases
Latent Semantic Indexing (LSI) is a vital element in Search Engine Optimization (SEO) for better keyword rankings in search results. LSI is based on the relationship, the "clustering" or positioning, the variations of terms and the iterations of your keyword phrases.
Expertly knowing LSI and how it can be most useful and beneficial for your SEO and the importance it has with the algorithm updates to search engines like Google, MSN and Yahoo which will benefit your keyword research for best practice SEO.
LSI is NOT new. For those doing keyword research over the years always knew to use synonyms and "long tail" keyword terms which is a simpler "explanation" to LSI. More often than not, these long tail, less generic terms bring more traffic to your site than the main keyword phrases. The real bottom line is that Latent Semantic Indexing is currently a MUST in keyword research and SEO.
2. Page Specific Keyword Research - Target your niche keyword phrases for each site page
Probably the most common mistake in keyword research is using a plethora of keywords and pasting the same meta keyword tag on every web site page. This is SO not effective! Your keyword research needs to be page specific and only focusing on 2 to 5 keywords per page. It's more work, but combined with best practice SEO, gives each site page a chance for higher ranking on their own.
3. Country Specific Keyword Research and Search Engine Reference
Keep in mind that keyword search terms can be country specific. Even though a country is English speaking, there are different keyword terms you must research - and then reference that country's search engine when doing your initial keyword research. For instance, UK and Australia may have different expressions, terminology and spellings (i.e. colour, personalised). Referencing the terms in the corresponding search engine is an important element to keyword research that is often forgotten, so for example, be sure to check the search terms on google.co.uk or au.yahoo.com. And of couse, if you have 3 to 4 really comprehensive research tools in your arsenal, you will be able to search for historical, global and country specific search terms easily and effectively.
4. Keyword Analysis - Cross referencing in the search engines
Once the majority of the keyword research has been done for a site page, it's time to plug those terms into the search engines to determine :
If it is really the desired niche keyword for that page
To assess the competitiveness of your keywords. Along with checking the competitiveness of your keywords you should look at the strength of the competition.
Are the other sites listed for your keywords truly your competitors?
Are the sites listed for your keyword even related to your industry, products or services?
These critical analyses of keyword phrases are often forgotten. Since the keyword research and analysis is the foundation of a successful SEO campaign, you certainly don't want to build your on-page optimization on the wrong niche keywords!
5. Ongoing Keyword Research - Repeat your keyword research on a consistent basis
While you may think that you have completed your keyword research analysis and laid a solid foundation for your SEO, you need to keep monitoring your keywords and tweak as necessary. Keywords can change from month to month as keyword search terms change, genres change and/or if your niche is within social portal networking sites - to name just a few. Maintaining ongoing keyword research is essential for best practice SEO.
Most Successful Strategy to Streamline Your Keyword Research Efforts:
Yes, many website owners will opt to do the keyword research and analysis themselves with only a marginal effect on an SEO campaign. It's not the most successful strategy to use to for the most effective results.
To be certain of your keyword data, accurate keyword analysis should be performed - and cross referenced - across multiple expert keyword tools.
Effective keyword research lays the ground work for effective SEO results and can help you kick-start the ranking process - perhaps even giving you a step up on your competitors.
The most successful strategy to streamline your keyword research efforts is to hire an expert. Focus your business efforts on your strengths and expertise and allow the SEO experts to effectively perform the keyword research analysis correctly.
Both Jennifer Burns & Valerie Carlo are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.
Jennifer Burns has sinced written about articles on various topics from Apply for Grants, Research and Science and Copywriting. Jennifer Burns is a professional freelance academic writer at Custom-Writing.org, . Jennifer specializes in. Jennifer Burns's top article generates over 27100 views. to your Favourites.
Valerie Carlo has sinced written about articles on various topics from Copywriting. expert Valerie DiCarlo helps companies large and small - worldwide - enjoy a long term improvement in website visibilit. Valerie Carlo's top article generates over 720 views. to your Favourites.