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Your Online Guide » Search Engine Optimization » SEO Search Engine Optimization

[B1078]Business To Business Commerce
by Joe Balestrino, Joe

Now, you are probably saying to yourself “Joe, what do you know about MLM?” Well, folks in the early days I did MLM. Yes, I am a not proud of it. Not because it's MLM but, because I wasn't any good at it. Thank goodness though. I may not have found my calling in SEO if I did. What I am trying to say is...MLM is hard. Nowadays, they try to make it easier by offering you a cookie cutter site. What? A cookie cutter site? Isn't that bad SEO? YES! MLM in their attempt to help their down-line are actually making it harder. You want to spend more time promoting your site by:

Writing content
Testimonials
Recommendations
Providing tips about the items or products
..and so on.

MLM companies force you to throw more of your hard earn money into advertising. If you know the name of a well established MLM company type it into Google. What you get is dozens of sites. Many of them are the same exact site dominating over the others. It is usually the companies own site. Generating leads that YOU will have to pay to get. While your cookie cutter site fights for spots on Google adwords. Which by the way YOUR MLM has the top 3 positions. So, how do you win? Create your own web site. Find keywords related to what you sell and not the company name. If you cannot do that then create a blog. Place tips, recommendations, and testimonials and so on in your blog. Do your own Google campaign. Find message boards, blogs and websites that have interests in what you sell. You can even do a link exchange with other blogs.

Until MLM companies' see how valuable SEO is to the success of their business and yours you can never be successful. They will always tell you about the successes and never the failures. It is true it takes money to make money. But, if the main company corners the market on leads how can you ever make it ahead? Go door to door?

Take matters into your own hands. Or, better yet. Demand your up-line provide you with a better way to achieve your goals. They are profiting from all your hard work. So, let them help you as much as possible. If that doesn't work take matters into your own hands. The worst you can do is make things better.


As you read every word of this article, you will discover that Multi Level Marketing (MLM) is a business idea that is misunderstood by most, but still is the most advanced business concept available in this world. Anyone who joins a MLM home business can become super successful. It is an equal opportunity business for everyone. Doing this business is not tough at all. What is tough is your state of mind. Once you know 'WHY' you want to do the business, the 'HOW' becomes easy. MLM, Network Marketing or Direct Sales are proven financial concepts that can make you financially free within 3 to 5 years if you’re determined enough to make it a success.

There are three ways to make money on planet earth:

1.Trading your time for money - also known as JOB (Read 'Just About Broke')
2.Invest your money in order to make a lot more - this carries certain amount of risk and you need to monitor your investments and market trends thoroughly
3.Investing your time to create more time freedom and a lot of money - this is the core concept of Network Marketing, Direct Selling or MLM home business, the most workable idea that is guaranteed to succeed if you’re focused, consistent and persistent in your actions.

The concept of MLM business is captured in the essence of the quote by J. Paul Getty, who was one of the first people in the world with a fortune of over $1 billion U.S. dollars, "I would rather earn one percent of the efforts of a 100 people than 100 percent of my own." MLM works on the principle of time leveraging and time compounding. You cannot manage time; you can only manage your priorities. You can only do a certain set of tasks in a day. There is a ceiling on how much you can do in a day or a week but through the power of MLM you can achieve the impossible. You earn money from investing time in other people. This way, you leverage your time, create unlimited amount of hours and earn a huge amount of money. The more time you have, the more money you can make!

MLM business is the business to serve people. This is the business that changes your personality, makes you more confident, improves your self-image and gives you the opportunity to help people. When you serve people and help them achieve their goals, your goal is achieved.

"You can have everything in life that you want if you will just help enough other people get what they want." -Zig Ziglar

MLM is called a home based business because anyone in your family can do it. This is the only business which gives you the benefit of residual income, the kind of money that is permanent, that keep on coming year after year forever and ever.
Let us however look at some of the problems/misconceptions that people have about the MLM business model and the Solutions and Actions that you can take in order to be successful:

Problems:
1.I do not understand MLM
2.I think this is a pyramid scheme
3.I do not know what to do in MLM
4.It is not for me.

The Bottom Line
Some Multilevel Marketing plans are legitimate. However, others are illegal pyramid schemes. In pyramids, commissions are based on the number of distributors recruited. Most of the product sales are made to these distributors - not to consumers in general. The underlying goods and services, which vary from vitamins to car leases, serve only to make the schemes look legitimate.

Joining a pyramid is risky because the vast majority of participants lose money to pay for the rewards of a lucky few. Most people end up with nothing to show for their money except the expensive products or marketing materials they're pressured to buy.

Solutions:
1.As with other businesses, the MLM home business is not for everyone. But if you have not understood what Multi Level Marketing is, it is time you did because you are neglecting a highly advanced but extremely simple business opportunity. For instance, let us take an FMGC (fast moving good company) which sells you products that you generally use in your day to day life like toothbrush, soap etc. The manufacturing cost of these products is quite low. However when you add marketing costs, warehouse costs, advertising costs and other miscellaneous costs, the actual price that you pay is much higher. An MLM company believes in eliminating the 'middle-man' out of this chain and making sure that you make all the money in the chain. MLM is a business of trust. If you like the product or service, you will naturally refer it to people you know. When they use the product/service or promote the idea, you make money. This is a fascinating way to make residual income that will guarantee you happiness. This is the business opportunity that will give you time forever to do the things you had always wanted to do.

2.By the way, Pyramid schemes are illegal. In a chain or pyramid, people give money to a certain business owner or company who does not provide anything of value in return. In MLM you use the high quality product or service at a discounted price. Further you are backed by a supplier and a proven support system that gives you world-class training to do business in an ethical way.

3.Let's take the example of the lady who told her friends about an interesting brand of shampoo that did wonders to her hair. What she doesn’t realize is that she was promoting someone else’s product and helping the company profit without making a dime. If she did MLM or Network Marketing, she would make money for sharing her views about a product. In a nutshell, what I am implying is that you do not have to worry at all because MLM is all about sharing a plan. You have a support system that gives you a proven way to succeed.

4.MLM home business gives you time freedom, the most important commodity we all want. It gives you financial freedom, it presents you the opportunity to serve other people and it blesses you with a peace of mind. There is something for each and everyone.

Actions:
The MLM Company or its support system will give you the training you need. This will be in the form of a website, books, audio CDs or videos. Work closely with your business partner who has an interest in making your business a success because if you succeed, he becomes even more successful. Your company will hold seminars and company meetings. Make sure you attend all events so that you can brainstorm with the leaders and people who are doing very well in the company. Being successful in MLM home business is easy as long as you are determined to succeed.

Recognize that sometimes you have to take a risk; successfully negotiating risk-taking is what makes you successful in the long run. A home business could change your life. It costs nothing to explore the possibility. Go ahead and make your dreams come true!

Article Source : Pg. 4

About Author
Both Joe Balestrino & Mal Mortoo are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Joe Balestrino has sinced written about articles on various topics from SEO Search Engine Optimization, Site Promotion and Investments. . Joe Balestrino's top article generates over 6600 views. to your Favourites.

Mal Mortoo has sinced written about articles on various topics from Work From Home, SEO Search Engine Optimization and Internet Marketing. Mal Mortoo is a Professional Marketer strongly involved with his Personal Growth & Development and has a strong desire to share what he learns with others. To discover your legitimate business go to. Mal Mortoo's top article generates over 6600 views. to your Favourites.
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