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[C27]California Fitness Boot Camp
by Josh Guerrieri, Jos

When we first started expanding our camps in Georgia and Ohio, local gyms weren't too thrilled to see us open up a camp in town. Why? Our workouts were so different and so effective that we started stealing their clients! Unlike many of the gym's clients, our
campers were sweating their butts off, reaching new fitness goals, and loving the accountability that stemmed from the camp camaraderie. So what was so special about our camps? Here's our brief story:

My wife and I both started our careers teaching in inner-city schools in Atlanta, and we gained valuable experience coaching a variety of sports. With that experience, we started a children's fitness company that focused on group exercise in after-school programs, etc. As the business took off, we saw a new niche developing - people kept asking us if we ran fitness programs for adults. We are both certified personal trainers and former
collegiate athletes, but up until then, most of our work had been with children. Within a few months, however, we started marketing our first adult fitness camp with help from a few trainers we knew from the gym (those trainers now make up our core team).

Our first camp drew 18 people - some of them freebie friends and some of them partial payment campers. We were just looking to get people in the doors. Overall, it went well, but we made a ton of mistakes that we improved on over the next two or three camps. By
the fourth camp, our numbers had tripled, and the camp was running smoothly. By the fifth camp, we were making more money than we had teaching, and we made the decision to run camps full-time. That decision paid off immediately as we were able to devote more time to marketing, recruitment, and planning which launched our attendance well over 100 campers. Years later, we still run a few camps ourselves, but most of our work is dedicated towards helping people start their own camps.

Use these 3 tips when planning your own boot camps!

1. Dynamite workouts - Our workouts are well planned and organized to accommodate every fitness level. This is a real key to success because both the "super athletes" and out of shape folks can co-exist. We'll scale reps or rounds to suit each level, but everyone is still doing the same workout!

2. Building Camaraderie - This is something we work on from day one and it takes time to create. Here's a simple tip but many camps overlook it: Know people's names! Participants need to know that they are not just a number.

3. Have fun - Your workouts should be challenging, but there are many things that you can add to your camps to make them fun as well. Team games, "camper of the week" awards, social outings are all components that create a fun experience.

Bottom line - running fitness camps can be extremely profitable, but if that is your only motive, you may want to reconsider. Helping people get fit and have fun makes the business extremely special!


Unfortunately, boot camps do have their downside. Many fitness instructors want to jump on the lucrative boot camp bandwagon without having any of the skills or experience to design custom workouts for the wide variety of fitness levels typical in large group training. Here are 10 tips on how to select a boot camp that will get you results and keep you safe at the same time:

The Top 10 Boot Camp Safety Checklist

1.) The Instructor(s) Must Be Certified With Nationally Recognized Institutions such as the National Strength and Conditioning Association or the National Academy of Sports Medicine. There are many online pay-for-certifications where people can get a certificate with little or no knowledge of proper training methods. This is a big part of what gets people hurt and gives fitness a bad name!

2.) The Instructor(s) Must Look The Part And Walk The Walk. If the trainer takes physical fitness seriously and is on the cutting edge of new training methodologies, they will be fit themselves, plain and simple. After all, who wants to take advice from someone who is in worse shape than they are!

3.) The Instructor(s) Must Be Experts With Exercise Progressions. Every exercise has the appropriate regression and progression based on your current fitness level. De-conditioned, overweight newbies SHOULD NOT perform the EXACT same exercises as the more advanced clientele. If you ask your trainer if he/she can show an exercise modification that better suits your particular situation and they give you a blank stare, leave the class on the spot!

4.) The Instructor(s) Must Make Themselves Available 10-15 Minutes Before and After Every Session. Although a good trainer can effectively train the group as a whole and still give that personal touch, he/she must be willing to speak with clients before AND after every workout to address any personal issues that might arise within the scope of your training or in related to other very important topics like nutrition.

5.) The Program Must Focus On Body Weight Exercises Before Adding External Resistance. There should be no added weight to any movements until you have mastered the key foundational body weight exercises in full ranges of motion like push-ups, squats, lunges, etc. A red flag should be raised if you are being instructed to add weight to a movement that you have yet to master with your body weight alone. This one's important because it's not a matter of if you will get hurt... it's a matter of when!

6.) The Training System Must Focus on Body Weight Circuit Training and Cardio Interval Training. Since the goal off 99% of fitness enthusiasts is fat loss and High-Intensity Interval Training is scientifically proven to burn 9x more fat than the aerobic training alternative, interval training must form the foundation of BOTH the resistance training and cardio programs provided. Furthermore, most people are seeking for the lean, athletic look of a men's health or women's health cover model respectively, and this is easily accomplished with 2-5+ body weight resistance training movements organized in a circuit fashion with the proper pre-programmed work to rest periods between exercises. In addition, a truly skilled trainer is able to intensity exercises without needing to add external resistance.

7.The Program Must Have A Nutritional Component. Nutrition is 80% of the weight loss battle. Without it, you are joining an incomplete program and wasting your money since there is no amount of exercise that can compensate for poor dietary habits. People are too busy, and frankly too lazy, so the nutrition program needs to be clearly outlined and easy to follow. It should provide Quick-Start Nutrition Guides for both males and females respectively that will have you eating to support your fat loss goals in 5 minutes or less. Plus, a cookbook with a bunch of tasty and healthy done-for-you recipes should be provided to keep you on track!

8.) The Program Must Have A Website AND An Interactive Web 2.0 Social Network. Bottom line, if the boot camp program in question does not have a website in this day in age it is not worth your time and money. Personal training is not just about "training," it is a business and it needs to be approached that way. Furthermore, social support must extend outside of the boot camp workout. There are several web 2.0 Interactive Social Networks (e.g. NING) that offer member profiles, blogging, and a forum where trainers and clients can interact with each other for FREE, so there is no excuse not to set this up for boot camp clients.

9.) The Program Must Have Social Proof And Raving Fans. If the program works, there should be proof in the form of client testimonials. Their previous clients should have results and be raving about all of the benefits that they have received from the program. Ask for before and after pictures and written or video testimonials of their services before signing up (again, this should be made available on the company website). And remember, it's NOT just about the weight loss. The benefits of the program should include, but not be limited to, dress/pant size reduction, increases energy levels, improved health profiles, increases strength and flexibility, less joint pain, etc.

10.) The Program Must Offer A 100% Satisfaction Guarantee Or A Risk-Free Trial. If the program is confident about what they have to offer, then they will let you come in and try it for free or they will guarantee your satisfaction or your money back to completely eliminate the risk on your end. A results-based programs looks to minimize barriers of entry for prospects into their boot camps because they know that once the prospect experiences the benefits of the program firsthand they will surely buy!
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Both Josh Guerrieri & Bj Gaddour are contributors for EditorialToday. The above articles have been edited for relevancy and timeliness. All write-ups, reviews, tips and guides published by EditorialToday.com and its partners or affiliates are for informational purposes only. They should not be used for any legal or any other type of advice. We do not endorse any author, contributor, writer or article posted by our team.

Josh Guerrieri has sinced written about articles on various topics from Shoes, Fitness. Josh Guerrieri is a fitness entrepreneur and exercise expert in Atlanta, Georgia. His home-based business start-up Boot Camp Builder has helped many people start their own profitable fitness camp.. Josh Guerrieri's top article generates over 590 views. to your Favourites.

Bj Gaddour has sinced written about articles on various topics from Fitness, Shoes and Fat Loss. BJ has helped HUNDREDS of people lose THOUSANDS of pounds of ugly, unwanted body fat with his nationally recognized GET SEXY BOOT CAMPS (
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