First, it is best to know your number one competitor. Second, see what gets the attention of your biggest competitor's prospects and improve on these marketing methods. Third, you will need to relate with your prospects.

If you want to get the interest of potential customers you will need to have the following to grow your client base:

- Know your product and your competition

- Be reliable

- Exude confidence

- Create a sense of urgency

When you are knowledgeable about your product and business, people will see you as an expert. This will give your customers confidence in you. That's when you achieve a good reputation. Now you want to generate a larger number of sales and grow your business.

Many people could benefit from your product. What can you do to get people to come to you and buy your product? How can you create a larger number of sales?

Overcoming these obstacles is done when you market to your potential customers and give them the information they want. When you answer their questions and gain their trust, you will have their interest and motivation to buy.

Here are some other helpful tips to motivate your customers:

- Explain how your product is going to improve your prospects quality of life.

- Keep your prospects attention by building their interest and point out the benefits your product has to offer.

- Relate with your potential customer and tell them how this product has helped you. Also, tell them your background. People want to hear about your history and why you started in your business.

- Demonstrate how you can solve your prospect's problem. You can also give them ideas or have them try out your product to get their dedication and their business.

- Use testimonials to help gain your prospects trust.

- When you market your product, create urgency for your prospects to buy from you as soon as possible. Most people will put off the decision to buy if they are not motivated. Offer something to motivate your prospects right away. You can offer something that is too good to pass up, use a time frame, or use both.

- Don't anticipate that someone will buy from you the first time they have seen you and your product. People shop around. You will have to effectively market yourself to get people to contact you and earn their trust. When you have someone's trust, they are more than likely to purchase your product.

Overall, the biggest challenge is to gain your prospects trust. Again, when you achieve a good reputation, you will attract many clients. Using these tools will put you so far ahead that you won't need to worry about the competition.