Article marketing is one of the most effective link building strategies.

SEO refers to the intended manipulation of search engine results to benefit the commissioning party. In order to rank web pages in the search engine result pages (SERPs) the search engines rely on two major factors; the content of a website and the websites that link towards a given website.

Through initially purchasing article writing services a webmaster can then consider how to effectively use the article in the marketing and promotion of a website.

A webmaster should commission an article that is aligned with the topics of their website, whilst ensuring that their copywriter aims at providing information rather than sales-driven copy.

In order to complete the article marketing lifecycle, it is now essential to consider the distribution of the article through an article submission service provider. An article submission provider will be able to consult you on SEO factors such as the anchor text and hyperlinks that you should place within your article and within the resource box.

If for example your website promotes ?shoes? then the link should read ?shoes? and direct a website browser to your homepage, or whatever landing page is deemed the most appropriate.

The article submission service involves distributing article(s) to article directories. When the article is submitted to article directories it attains a certain level of back-links, whilst through submitting an article to a directory you are also providing an opportunity for any webmasters to re-publish you're article within their website, provided they maintain the link(s).

As a result of this effective marketing solution, the company commissioning the article writing benefits from the back-links whilst the webmaster publishing the content benefits from the right to provide quality content, cost-effectively.

With the rise in popularity of article marketing webmasters are provided with more selection as to the articles that they wish to publish within their website, and article directories are able to offer similar resilience and quality control measures.

In order to ensure an article is successfully submitted to article submission directories, the quality of the article writing should firstly be checked, with particular reference to the article taking an un-biased approach, and the overall structure and readability of the article.

Attaining efficiency in article marketing generally involves submitting the article to around 100 directories, however doing this through software can result in lower acceptance rates, and therefore less return on any article writing spend.

Article marketing is a cost-effective way to increase a websites search engine ranking, whilst also providing ancillary benefits such as promoting the commissioning author as an expert in a given field.

The article marketing revolution started in early 2005, and since then the service has grown to a position, where industry-specific article submission websites, such as those only accepting articles relating to IT, are growing rapidly with the added dynamic of providing more relevance within links. ACPACP