It is often very confusing and frustrating to get your website ranked in the top ten. However, there are a few simple steps you can take to build your site up in the internet search engine rankings. Use these recommended white hat techniques to get your site up there and avoid any black hat techniques that might get you banned by major search engines.

Title Tags Are Important

Make sure you include title tags in your html code. The title tags should be included on each page of your site and they should include your keywords. For example, do not just name your page home. If your company is "Ted's Bows," you could name your home page, "Ted's Bows Home Page". Pick a different name for each page and make sure they are relevant to your website.

Include a Site Map

Think of a site map just like a road map for the spiders surfing your website. A site map tells these spiders which pages you think are relevant and important. If you want your pages ranked in the search engines, you must have a correct site map. You can include basic information about what you offer and what you sell. You then show the url of each page you think is important, along with a short description of each page. This will help the search engines know what your page is about and what is important on it.

Don't Forget Your Meta's

Each page of your website should be optimized with meta tag keywords and a meta tag description. These tags are used to tell the search engines what words phrases of topics your website is about. Do not include words that are not relevant to your site. You need to include any terms you want to show up in the search engines for. This is a free and easy way to tell the search engines what you want them to know.

Consider the Name of Your Website

If your website sells socks, you probably do not want to name it "All about Cats". As you would assume, the name or url of your site should have relevance to what you are offering. If you sell socks and your name is Roy, consider "Roy's Socks". If this name is taken, you could choose something like "Roy's Socks Online". Just make sure the topic of your site is included in the url.

Link, Link, and Then Link Some More
One of the most important aspects of building up your rankings with popular search engines is getting links. You need to have links from other popular sites that rank high in the search engines. Seems pretty simple, doesn't it? Well, it isn't always easy. You need to have one way links that come from other sites without having to place your own link to them. In this case, you can wait for it to happen or ask other sites to link to you. Some will say yes and some won't; the secret is to continue asking until you have a large number of links.

On Page Content

When the spiders crawl your page, they will count the number of words you have and then calculate which words are used the most. If you only have one hundred words and you use your keyword once, you might not be showing the appropriate relevance. In general, a web page should be at least 500 words long and should contain your keyword approximately 2-3% of the time. This means that if you sell shoes, you would have the word shoes on your web page at least 10 times. However, do not stuff the page. Use the words in correct grammar and spelling to get the best results.