Gaining and sustaining rankings in Google on numerous keyword phrases requires a substantial effort on your part. Realistically, you should only target one or two phrases per page. By limiting the number of words you target per page, you will be able to properly optimize your pages. In addition, after several unsuccessful attempts at achieving rankings, you may have to revisit the phrases on which you are attempting to gain rankings and determine if they are too competitive and need to be further refined.

Web pages must be optimized properly in order to gain significant rankings in Google. It is worth noting that the Title tag is far and away the most important spot for gaining rankings. The title should contain the phrase you are optimizing for. The META description should be written to entice users to visit your site, but should also contain the phrase you are targeting.

Web pages should contain at least one header tag. In addition to the header tags, make certain that the body of your pages contain the phrase to be targeted in more than one location. It is critical to note that excessive use of a phrase or group of phrases on a given page will alert Google to what may be deemed as a "spamming" tactic, resulting in punitive actions including being banned. Along these lines, assuring that at least 200 words or viewable content appear on each page will aid in giving the page increased credibility while avoiding the impression of spam.

When selecting the URL for your informational pages, it is helpful to select URLs which contain phrases you are targeting. The exact effects of keyword-centric URLS in Google are not presently known, however, indications are that this technique aids your pages in achieving better rankings.

When picking the page to optimize for a particular word or phrase, make certain the page contains content that will satisfy the user's query. Choosing relevant pages will allow you to insert the desired phrases in the text of the page more naturally.

Google has taken a strong stance against spam. For this reason, you must be very careful about how your web pages are created and named. Your pages must look like actual Web pages and contain meaningful content or Google is likely to pick up on your tactics and may take some punitive action.

By implementing a strategy of optimizing your site and building link popularity, you should be able to attain rankings on important keywords. Always keep in mind that your success in any search engine and particularly in Google must be measured over the long haul. Refrain from spamming the index and you are well on your way to successful placement in Google.

Finally, it is worth noting that pages in Google also tend to rank better with age. New sites need time to build up the link popularity that helps produce successful rankings. Ethical link solicitation and link swap programs can assist the perceived relevancy of the site. As the link numbers increase, rankings will increase as well.