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Step 1.
What to do: Attract more Web-visitors.
How to do it: Decide what niche to fill by defining what your audience really wants.
The number one priority of any website marketing initiative is to attract more website visitors that in-turn creates more sales leads and ultimately more sales. In order to attract these visitors you need focus on a niche audience that will find your website material relevant enough to either pickup the phone and call you, or at least send you an email inquiry. Most websites try to do too much and say too much and as a result visitors loose interest. Design your website so that it focuses on the key information that propels your visitors to make the next move - contacting you.
Steo 2.
What to do: Have Web-visitors stay longer.
How to do it: Make your website more compelling by utilizing storytelling techniques.
We know from recent studies that the amount of time visitors stay in a sales environment is the most important factor in determining how much they will purchase (Paco Underhill, founder of Envirosell, 'Why We Buy'). To get visitors to stay longer you have to offer them something more the usual sales hype. Sales presentations that revolve around stories and anecdotes are one of the best ways to capture people's attention and keep their interest.
Step 3.
What to do: Have Web-visitors retain more of your marketing message.
How to do it: Treat your customers as an audience and speak to them with Web-audio and Web-video presentations.
The longer people stay at your website the more likely they are to remember your marketing message, but the way you present your marketing message is the critical factor in penetrating their consciousness and implanting your message in their heads. Visitors can spend a lot of time at your website getting frustrated because they can't find what they need or can't understand what you are offering. Treat your customers like a real visitor to your office or showroom and speak to them with Web-audio and Web-video presentations.
Step 4.
What to do: Get Web-visitors to respond to your call to action.
How to do it: Make it worth their while: to get something, you have to give something.
Now that you've got people to come to your site, you want them to respond to some call to action. Many websites just present the material but never ask their visitors to actually do anything. Ask your visitors to telephone, email, fill in a survey, or do something that will start the beginning of a commercial relationship. And since web-visitors are so jaded, make sure you make it worth their while by giving them something in return: a free newsletter, special report, or a complementary analysis of their needs.
Step 5.
What to do: Get Web-visitors to pass on the information to friends and colleague.
How to do it: Make your information viral and provide more than just a sales pitch.
The power of the Web as a sales and marketing tool is its ability to connect you to a network of people connected to your web-visitors. If the information on your website is informative and instructive and if the presentation is creative and entertaining then people will pass it along too their network of friends and colleagues. With the click of a button web-visitors can send a email to everyone they know suggesting they visit your website, but only if your site is worth the visit.
Step 6.
What to do: Implement your corporate personality.
How to do it: Deliver a definitive image and attitude using multimedia techniques, especially cost-effective Web-audio.
So many websites are just plain boring. Having a website just because everybody else has a website is not a very good reason for the expenditure and effort involved. So if you're going have a website, make sure it's a good one that displays your corporate personality. Make a statement with your presentation and one of the best ways to make a statement and connect with your audience is with cost-effective Web-audio.
Step 7.
What to do: Garner a positive reaction.
How to do it: Make sure Web-visitors find what they're looking for by utilizing appropriate information architectures.
When web-visitors leave, your site you want them to leave with a positive reaction to your company. Having an under-performing website that ignores the human element and doesn't delivery the information people need in a way they can understand, is a sure-fire way of creating a negative reaction or no reaction at all. Make sure Web-visitors find what they're looking for by utilizing appropriate information architectures.
Getting your initial qualified prospects to make a sale to is often called front end marketing. When we run marketing with the expectation of immediate responses by the consumer to whatever message you put out there, whether it's Yellow Pages, newspaper ads or direct mail, this is called direct response marketing.
Before seeking out prospects, having a marketing plan is essential to any business. I'm going to present a lot of research and my objective is to include the need to quantify all the results from all your marketing efforts. And to look at all the strategies for conducting direct marketing campaigns and testing variables to determine the effectiveness of each of the marketing strategies within your business.
Most people want to be successful, but few plan to be. Very few people take the time to plan anything. Most people take more time to plan their vacations than they do to plan their lives. The most important thing you can do right now for your business is sit down and develop a marketing plan. Most business owners fail or they just move along because they don't have a plan or goal for their business.
I want you to decide right now to make a detailed plan of what you're going to do and how you're going to do it. It's the old saying, "If you fail to plan, you plan to fail"
You can say, I want to make more money or I want to be rich. That's nice, but too vague. You want 20,000 sales per month, That's not a plan nor will it even come close to become a plan.
A plan is a detailed specific road of how you're going to reach the targets you set out and the date that you want to reach them by. An example is that you can set sales goals. You can sell so many of your products for a week or so many of your services for a week. You should offset these in net profit instead of gross profit because that is the money you're making.
I know one lady who grosses $9,000,000 a year. Very impressive, She takes home roughly $100,000 of that. That's not very impressive, It maybe nice to have $100,000 a year, but it's not impressive when you're grossing $9,000,000. That won't really tell you how well you're doing.
You want to put down the numbers in net profit If you know your net per sale, and most business owners do not even know this, but if you do you're way ahead of the game. You can work backwards on how many sales you need, Then all you have to do is increase your number of sales per week or net profit per sale.
Develop a strategy for making those numbers, decide how you're going to advertise. How am I going to get referrals? How am I going to get people to buy more often? How am I going to get people to spend more? This is the beginning of your marketing plan.
Go out and pick five of the best ideas or most comfortable ideas and implement them. Start using them to help you make your goal.
Choose another five, another five, and another five. You want to set your goals on a weekly basis. As you achieve them raise the level the next week. This way you will continue to improve and so will your income,
Don't panic if you have a bad week. Just get right back on track and try to achieve the next week's goals. You want to get to know the numbers for your business. It is a business of numbers. You need to know the net profit per sale, net profit per service call, and how much it costs to get your new clients. These are critical in knowing where you are and if you're achieving your goals.
Take some time each week to plan. It's critical. Here is a simple guide for you to use.
- Write down your goal for your total net income you want next week.
- Write down the number of new clients that it will take to get that.
- Write down your goal for number of repeat clients that
you want to achieve.
- Write down how many service calls you're going to make if
you're a service business.
- Write down how many products you have to sell.
- Write down the net income for each item and your average income per client.
You'll come up with the total income you're trying to achieve. Each week put down the actual numbers you want to achieve and you'll find out if you're reaching them or not. Then you'll know if you need to increase marketing and in what areas. Creating a simple marketing plan like this enables you to keep track with all the numbers and helps you to achieve your marketing goals.