The true definition of an exclusive mortgage lead is defined as one that is sold in real time and sold to you only.

This sounds really good, but there is a small problem with that. Who is to say that this potential customer hasn't taken it upon themselves to contact other loan officers.

Unfortunately, this is the chance you take when you buy leads exclusively.

Typically, a potential customer who fills out an on-line form over the internet is using the internet to find a mortgage and a loan officer because they feel as though they have no other place to go, and the internet is their best resource to find their product and someone to help them with it

Also, it is against the norm to jump from web site to web site filling out on-line forms. The majority of consumers like to keep their personal information very limited on the internet, so the chances of them filling out many forms is highly unlikely.

So your chances of receiving the lead exclusively may be better than you think.

Another problem, how can you be sure that the lead company selling you the exclusive mortgage lead is doing just that?

The best defense against receiving anything less than exclusive mortgage leads is to research the company you are considering investing in.

Call the company, speak with someone in customer service, find out how they obtain their leads and what exactly makes them exclusive.

Remember, you buy your exclusive mortgage leads with money that you have worked hard for, so if you can't get answers to your questions, move onto the next lead company.

Customer service, as in any industry, is very important in the lead industry. The way you are treated when researching lead companies should be an indication as to how you will be treated when something goes wrong, or if you think you should get your money back. Best of luck.