E-Centives is an Internet coupon company that specializes in offering a proprietary Internet coupon system. It capitalizes on the appeal that coupons have for consumers and the real shopper savings that are to be enjoyed by the discriminating coupon user. E-Centives Internet Coupon system directly appeals to Internet retailers to take advantage of coupons as an advertising and marketing tool to bring customers in for the first time and to keep them returning, but safely.

E-Centives Internet Coupon may represent the wave of the future in Internet coupons. Not only does this concern recognise the potential harm associated with coupon fraud, it has designed ways to combat it. Online retailers are offered coupons that once issued by E-Centives Internet Coupon system can be tracked and monitored for alteration. However this is not the most important aspect of this feature. With the coupon associated tracking ability the coupon becomes a powerful marketing tool since it allows statistics to be gathered on the coupon user. Items like how was the coupon used, which retailer was it redeemed, how much was the amount of the purchase, the type of item purchased and more demographics can be obtained through the tracking offered by E-Centives. E-Centives and companies like them assure potential clients that their distribution methods are targeted and selective and aimed at a desirable type of consumer. Bulk mailings and general online website distribution are not allowed.

Of course the ultimate objective for E-Centives Internet Coupon system is to create a base of loyal customers that represent return sales for the online retailer. The coupons are viewed as promotional offers that promote growth of the business. The coupons that are ordered by the retailed and specific to his business therefore can be designed to attract customers specifically to that area of items. For instance and high end company that offers items for babies has just added a line of car seats to its inventory. The internet coupons this retailer offers will allow a percentage off purchase of only the car seats, However, the customer will probably also browse at least a portion of the catalo while searching for this item. The tracking demographics collected will allow the merchant to see which items are popular and which items require an incentive to sell. He can then order coupons to these items. The ability to track the in store online purchases, allows the retailer to better know his clientele and to better create an inventory that reflects their tastes and requirements. The merchant can also spot trends and try to place orders soon enough to satisfy these shopping needs. Most of all, the online retailer can use E-Centives Internet Coupon system to identify and reward return customers by issuing special coupons to them, such as a percent off coupon on his regular order.

E-Centives Internet Coupon System is one of several new internet companies that take into account both the potential abuse that coupon use represents and also the enormous popularity of coupons for consumers. It melds these factors together with state of the art systems that provide security and demographics gathering. They truly represent the pulse of the Internet shopping public.