Search Engine Optimisation is governed by two basic but powerful guidelines and they are:

- Have keyword rich text.
- Have links back to your website.

1)Having keyword rich text is absolutely critical to your websites success as
your chosen keyword phrases will be the words that “trigger” your site to appear at the top of the search results. I would suggest having four or five keyword phrases on your home page. Also, repeat them four or five times each throughout your copy.

2)Getting links back to your website is also vital to having a website that ranks highly in the search engines, even better is having your keywords in your links back to your website. These words within the links are called “Anchor Text”.

Getting links back to a website is always the hardest part of any SEO campaign. However, it does account for around 80% of a websites performance. The latest buzzword in SEO at the moment is “Link Baiting”, this involves creating a page that has a feature or content that is “Link Worthy”
Having a website that has a page that people want to link to is incredibly powerful as the more people will see it, the more people will link to it. This will create hundreds if not thousands of links back to the website that has the “interesting” content on it. A good link baiting campaign will give the same amount of links in two weeks than traditional forms of SEO will create in an entire year!

If you don't want to do down the link baiting route you can always gather links in a variety of different ways. These include, Article writing, link exchanges and registering with Internet directories.