Myth #1. “The more search engine optimized terms you have on a page the more money you will make.” Unfortunately the more SEO keywords you have on your page the more traffic you are likely to draw but it is likely to be just surfers not real buyers. Furthermore a search engine could penalize you for what is called “keyword stuffing.”

Myth #2. “You have to be inethical to make a profit using search engine techniques on the Internet.” There are probably more honest people using search engine optimization techniques to sell their products and services then dishonest ones. You can add SEO all you want to a site but if there is a basic problem with your business plan or equation then no short cut in the world will solve it. Usually the web sites that sell the most are sticking to the simple equation that has worked for salespeople for centuries – “The sell a product they believe in that does exactly what you promise it will for a low affordable price.”

Myth #3. “You have to spend money to make money using search engine optimization techniques.” Using SEO to make a living is the same as any other occupation. You only succeed as much as you are willing to put into it. However the good news here is that throwing money at programs, software and other gizmos is not what is required to be a successful merchant or affiliate marketer who uses SEO. All it really takes is time and talent, which can pay off in spades if you are talented.