Creating an image for your business is about more than just selecting stock, dressing up your store and offering good customer service (though those things are vitally important.) Image encompasses every part of a business, from the products it sells right down to small details like the type of promotional bags it uses. Sending your customers' purchases home in frosted promotional bags is one way to create an image of elegance and professionalism.

Frosted promotional bags are made from plastic. The heavier and thicker the plastic, the more durable the bag. Frosted bags are not completely transparent (see-through), nor are they opaque (solid, not able to be seen through.) They fall somewhere in between due to the decorative "frosting" that is applied to clear plastic. This frosting gives the promotional bag a shimmery, translucent look.

Frosted bags make a viable alternative to clear plastic shopping bags. Clear plastic has a pristine, elegant look to it, but offers nothing in the way of transporting goods with any kind of privacy. While clear plastic bags might be a suitable, professional-looking choice for a bookstore, they may not be discreet enough for use by businesses such as lingerie shops.

Frosted bags offer the best solution for businesses that need bags with both elegance and discretion in mind. They offer a greater degree of privacy but still have the distinctive look of a clear plastic bag. These eye-catching bags will turn more heads than the average opaque plastic bag, which is good for your business when you place your advertising on the outside.

Many people think of frosted bags as being white or light colored. While white is a popular choice (it conveys a sense of airy lightness,) these promotional bags may also be treated with colored frost. In fact, there are a wide range of colors available in frosted bags.

Frosted promotional bags also offer the same benefits as plastic promotional bags do. Plastic is strong, so purchases will stay safe inside. Read the product description carefully when you order. Take note of the gauge (thickness) of the plastic. A typical gauge for bags is three millimeters. Anything less may be too flimsy. Some bags come in higher gauges, which are useful if your customers are likely to be carrying home items like heavy books in them.

Another benefit to plastic promotional bags of any type (frosted or otherwise) is economy. They are typically the least expensive disposable-type shopping bags on the market. They average between twenty and thirty cents per bag per bulk order, and covers logo imprinting.

The type of promotional bags that you choose not only say something about your image to your customers, they also leave an impression with others who see your bag. Whether it's walking down the sidewalk or through the mall, frosted promotional bags will become walking advertisements for your store. For maximum impact, have your business logo printed on both sides of the bag. This way, it doesn't matter which way the bag is carried; your business information will still be visible.