Since you can practically buy ad space on just about every surface possible, finding the right location for your promotional message can be quite a challenge. Choosing an otherwise untouched area for your ad can increase its success. Dimly lit areas, floors and narrow walkways seem to be free of advertising and promotional materials in most buildings.

Dimly Lit Areas

Dimly lit areas may seem to be off limits when it comes to promotion and advertising since well-lit areas provide a more inviting location for posters and signs. However, backlit displays provide a perfect way to take advantage of these hidden areas.

An illuminated backlit sign can spark interest and grab the attention of customers in casinos, movie theaters and shopping malls. Whether you are promoting an upcoming event or a new product or service offering a backlit display can expand your marketing reach throughout the building.

For the most part, the floors of most venues are uncharted territory when it comes to advertising and promotion, but with adhesive graphics, you can place your message on the surface of just about any floor (even carpet).

Floor graphics cannot only help to increase awareness, but they can also help to direct your customers to products or other locations. When you place floor graphics in high traffic areas, be sure to use a high-tack adhesive to ensure that they will last throughout the duration of your promotion.

Narrow areas and hallways

Placing promotional materials in narrow areas and hallways can be a daunting task that will only clutter the space. However, advertising materials have a good chance of being noticed when placed in smaller areas. Incorporating a wall mural for the area cannot only brighten up a dull area, but will also create a strong visual impact for your promotion.

If you begin to question whether your latest promotional campaign is getting the attention it deserves, then consider looking around your venue. You might just find a few prime advertising spots that are going unnoticed.