The reasons are generally:

•The website was not designed in the correct way

•The owner/designer of the site are unaware of the benefits of adding unique content

By taking the above points into account, I believe the best way to add unique content to any website is by having an article section, not only will this prove beneficial to your rankings it will also serve as a good source of information to your visitors, unique content is ultimately what the internet revolves around.

Many experts understand the advantages of article writing; however they misuse the system by incorporating spamming tactics, by this I mean companies will offer you a service where they write small articles on your behalf incorporating your link. These articles are then spread across their whole network. This is one of the spamming tactics search engines have now become wise to, I would strongly advise you not to go down this road.

By implementing a good on theme article section to your site, you will provide your website with the much needed unique content it requires. You can also get other people to post their articles to your site; this will benefit them and you. If you do not have the time to write the articles there are companies out there that will provide this service, for a small payment.

Be warned you will not see instant results, search engines are now employing tactics to reducing spamming techniques, this unfortunately has slowed down ranking for new sites, however do not despair, incorporating these tactics for a period of around 12 months will be well worth the effort in the end.

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