Link popularity is a basic key to exist on the Internet. The popularity of links on the net measures how many other sites indexed by major search engines have links to your website. A website with quality links is able to rank among the top results of search engines. You can explore certain methods such as getting high quality links to increase your popularity. In fact, if you use links from portals and directories on your website, it will attract apt audience to you.

Link directories are the online records of the links on a website. And the portals are the gateways to where you can perform all the activities on the internet. Internet is flooded plethora of websites today but portals are the larger forms of online sites. You can use them for various purposes such as sending and receiving emails, online shopping, online business transactions, getting news and views in the form of forms even. They are a great place to get your website noticed. A number of portals offer you to list your site to them. The linking with the portals ensures you getting listed in the major search engines. The search engines readily take the already indexed sites from the portals.

The job of crawling and searching for the right keywords is left to the portals. The sites listed in a portal are sent to the search engine. The search engines immediately list the website recommended by the portals. Likewise you can also get your self listed to a popular web directory such as yahoo or msn. The directory is a source of links that you can search according to a certain category. One can easily found the links from various directories and portals. But you have to make your pocket lighter by several hundred dollars to get the site listed in a popular link directory or the portal.

When a certain visitor requests the links from portals and directories, the results are displayed according to the requested category. You can find the links related to your website from these portals and directories. You can trust the quality of these links as they are already checked and optimized by the directories. Every portal and directory has certain standards for the submission of a link. A poor link cannot be submitted to a high quality portal and directory. You can generate out-going links and reciprocal-links from the portals and directories. You are free to visit the link and add it to your website. A reciprocal link can also be requested by sending a link request to the website mentioned in the list.

The reciprocal links are very much wanted for a targeted traffic. When you want to search links from portals and directories, you have to enter the category of the links you want. You will mention “sports” in the category box if you are a sports equipments website. There are certain sub categories to the categories. You will get the links that match to the theme or the subject of your website exactly. This will enable you to get the targeted traffic. This targeted traffic from portals and links will raise your link popularity drastically.