If you don't know about them yet, rack cards are basically like brochures or flyers, but they have thicker and stronger paper almost like a postcard. They are usually found in airports and train stations, hotel or resort lobbies and in most cases located in their own “racks.”

Most of them are used as an advertising or promotional platform to get customers to go to a place, avail of a service, or buy a certain product.

If you are deciding on rack card printing as a promotional strategy for your own business, you must make your rack cards stand out among the rest. Competition against individual rack cards can get fierce, especially if you and your rivals are targeting a particular location like a transportation hub. So you need an edge over them to always keep noticed.

Print in full color: One of the best ways to stand out against other rack cards is to print in full color, and ON BOTH SIDES! A lot of rack cards fail because their creators get stingy with money and use limited colors, and print on only one side. This is very wrong. Like most competitive fields, you have to risk significant resources to get significant results.

It is always guaranteed that a full color rack card can attract almost anyone to pick them up. We all get attracted to fancy colors and designs. So make sure you make your rack cards as vividly colorful as possible. And as we mentioned earlier you have to print in color on both sides. Having the back of a rack card printed will give you double the capacity for information, and of course double the chances of getting noticed. People respect a full color double sided rack card more than a cheap looking monochrome single sided one. So to make an really eye catching rack card, print in color on both sides.

Go for glossy paper: Besides the color, you have to understand how the paper works too. The paper stock for rack cards can vary, but one of the best things you can do to make the rack card better in terms of its paper is to print in high gloss coated paper. This kind of paper is basically glossy, and it shines in the light as it is moved. High quality glossy paper is the mark of a true business since it looks very professional and competent.

Use silver metallic or glitter stamped ink: The text ink is also something that you should think of when designing the best eye catching rack card. In terms of ink the best way is to use those metallic or glitter stamped ink to get a beautiful finish for your color rack cards. Rack cards like this convey a certain elegance and luxury that some people expect from beautiful tourist destinations such as hotels and resorts.

Embossing materials: Lastly, a rack card can really be noticed by embossing some parts of it. The art of embossing gives a “third dimensional” aspect of your color rack card. With it, people can see and also feel the designs of the rack card. Embossing rack cards may cost a little extra for printing, but the details that it adds can really make a mark on a potential reader or customer's mind.

So if you are going to print rack cards, as you can see you have a lot of options that can make them popular. Just use these suggestions and always keep updating your rack card designs so that they can look new and enticing. With luck you will eventually dominate the market with your rack cards.