The AdWords Manifesto by Michael Jones is a brand new product that brings in new techniques for minimizing costs and increasing the effectiveness of PPC marketing. It teaches you how to create a landing page that is both Google friendly as well as great for converting visitors as well as delving deeply into the quality score algorithm to the point where you will be able to accurately guess your cost per click for various keywords.

As Michael Jones says, this is not a garbage 25 page AdWords eBook like those that come out weekly. This is a blueprint that teaches you from start to finish how to get cheap highly targeted traffic to your website through PPC and display advertising. It also doesn't just cover AdWords or even just PPC for that matter, it spans a range of topics including display advertisements (banner marketing), seo, organic traffic, and monetization. Creating good ad copy is harder than it sounds but that is not the emphasis of this book, you can go to any forum and learn how to write a 60 character title, the AdWords Manifesto system focuses in on the subtle details such as landing page keyword density, making everything on the page crawler friendly, etc. By doing so, Google will think you have the most relevant ads and as a result you can advertise on the first page for cheaper than the people on the fifth page that have no idea what they are doinng.

I am an experienced internet marketer and I always give honest reviews, if I don't like something I won't give it a positive review because my credibility is at stake. Despite my experience, I can honestly say that I learned quite a few tricks from The AdWords Manifesto, which is rare because most internet marketing ebooks are just the same rehashed material spun in a new way, while this truly introduces new techniques.

When you go to buy this product make sure that you also look at the way that Michael Jones has constructed his sales page and the language that he uses in it. The sales page is what makes people buy his product, so he has put a lot of effort into making it draw visitors in. Based on the fact that it not only seems very well constructed but the fact that he is selling quite a few copies of his product it only stands to reason that the man knows how to make a good landing page. Using some of the techniques I learned from his own book I am going to start putting up some PPC ads for his product and see how they fare. Normally I would make my own landing page for this, but frankly I cannot compete with what he has made.

I will say that I was impressed by this product, I was not expecting to get as much out of it as I did and I am proud to review it on my website. I don't always harp rhapsodic about a product that I am reviewing, so to get a glowing review out of me means that Michael Jones really put the effort into creating a stellar product.