So who is Frank Kern? If you are involved with Internet Marketing over the past few years, you will know (if you have not been living on the moon). He was behind the fastest-grossing launches in IM history – Stompernet ($18.3 sales in 24 hours). Yet he does not seem to be a very public figure – he seems to appear when one of his launches are imminent, and then retreat into the background. Almost a “reluctant hero”, and an “underachiever” which is one of the personas he uses in his conferences.

“Mass Control 2” is due for release on Feb. 13th and no doubt, his loyal customers (and then some) will be waiting eagerly on the day, with credit cards at the ready, to invest as soon as it launches ( and to grab the first-50 bonus, of course). It promises to be another record-breaker , like Mass Control 1. Without trying too hard, he earns a fortune online and I have been trying to figure out why.

One of the reasons is, he never appears “pushy” – I don't get the impression that he is trying to sell me something, but that rather, he is showing me how I can make money in this business. And it's like he is identifying with the reader of his sales page, or the viewer of his videos. And he has actually posted a very informative video about this process on his Mass Control website/blog.

He almost gives the impression that he really wants to take it easy and not be bothered by the hassle of a mega-launch, and that some friends had to “twist his arm” to get him involved. Almost like an “anti-salesman”. But of course, Frank Kern is not only a goos salesman buthe's a a very clever Internet marketer and he seems to have his finger on the pulse of the IM buying public.

I think that another reason he is so successful is that punters feel they can trust him. What he says, he delivers. And if he says that a product will be limited to the first 50 customers, only 50 people will get it. For his “Serializer” launch (a $10,000 marketing course), this meant that he had to refund 16 people who applied.

And after the launch he took down the site (never to re-appear) as he did with Mass Control 1. Other marketers may have tried to squeeze the last customer out of the product, but he has a very good reason for this. It not only highlights the fact that “what he says, he means”, but it spurs any potential customers to make sure that they get in on the act next time.

Any budding marketer could do well to observe his technique, and take notes. Just be careful – you may end up buying some stuff you had no intention of buying! I know that I did, and I will probably be waiting on the Feb 13th with my mouse pointer ready to click the “order” button!