It's always a fun and satifying lunch. And the star of the show is the proprietor, Larry.

You see, Larry has one of those big personalities, and either people love him or put up with him because the food is so good. Let's put it this way, Larry knows how to polarize the crowd.

He always has an opinion, even if you don't care about it - or agree with it. And if you disagree, even better. Need to know why the cost of gas is so high? Ask Larry. Who to vote for? Larry will tell you. He'll hop up on his soapbox and give you a pitch on any subject.

And the best part is... even if you don't agree, he doesn't get too in your face. In fact, he's still your pal.

It's hard to get a seat there sometimes. I mean... the place is hopping. And it's all because of Larry. People just love his larger than life personality. Check out what his sign in the window says...

"Come on in and eat something before we both starve!"

What a character. Hey... this place has been going strong for 32 years... so you better check out this secret that will boost your copywriting and internet marketing chops!

OK, back to the lesson

If you're like most of us, chances are you've been bombarded by several hundred ads today. See much personality in any of them?

I'll bet the answer is "no."

If you want to make your ad's more memorable, inject a little... even a lot of personality. Don't be scared to polarize your readers. In fact, I'd prefer to cull the herd early on and make a splash from the get-go because the readers who remain will be the most likely buyers.

I have an old saying

"If you try to be everything to everybody, you'll end up being nothing to nobody!"

Okay, maybe I swiped it. But it has it's own personality, don't you think? The point is, add some personality to your marketing. Make it memorable. You're going to make some friends and do some business.

When you develop a friendly relationship, you may be surprised because

People love to buy from friends.

Since life is dull for them (most of them anyway), your excitement will build more customers (and even raving fans).

Ask any top direct response marketer... this stuff works.